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China Intangible Cultural Heritage logo design concept?

(1) The external shape is a circle. The circle is the "Buddha shape", which means protection. It also symbolizes circulation and will never disappear. The internal graphics are square, combined with the circle, which reflects the culture of the same root of the round sky and the local place. The square and the circle are interdependent, and the origin is continuous. It also reflects the preservation and inheritance of China's intangible cultural heritage and Chinese traditional culture.

(2) The abstract hands are protecting up and down, which means to carefully and conscientiously protect the intangible cultural heritage.

(3) The internal shape is one of the earliest patterns in Chinese history - fish pattern, which has a long history; fish is a symbol of wealth and abundance in Chinese culture. Fish are born in water, which means China's intangible cultural heritage has a long history and is passed down from generation to generation.

(4) The shape of the fish pattern also resembles a "patio", which means that intangible cultural heritage was born among the people and is widely preserved among the people, and we need to protect it.

(5) The circle incorporates the Chinese characters "人" and "文", conveying the concepts of "culture" and "the unity of man and nature", adding to the connotation and recognition of the logo; and " The image of the word "field" means that Chinese ancestors are closely connected with the earth, and their farming culture is deeply rooted. Chinese civilization is a land civilization, and China's intangible culture is deeply rooted in the vast earth.

(6) "×" reflects the deep significance of the protection of intangible cultural heritage. Through the research and verification of intangible cultural heritage, we constantly raise questions about the development process of human history, negate the negation, and promote the development of human history. The progress of civilization.

(7) The damage to the logo graphic conveys a sense of simplicity and clumsiness on the one hand, and on the other hand, it also hints at the characteristics and current situation of intangible cultural heritage, and encourages us to step up efforts to understand China’s intangible cultural heritage. Protection, collection and utilization of heritage. In addition, the asymmetric factors in the symmetrical graphics are added to make the graphics more dynamic, rich in meaning and meaningful.

(8) Red is the Chinese color with rich visual content, which not only reflects the profound heritage of China’s intangible cultural heritage, but also has unrestrained vitality.