Nowadays, the entry-level BBA is said to be a fake luxury brand, and some high-priced, low-brand cars are said to be fake luxury brands. Now even Maserati has become a fake luxury brand. It is really It’s helpless; in fact, friends who drive luxury cars won’t say this. Most friends who drive luxury cars also switch from low-end cars to luxury cars little by little. For example, those who drive a BMW 7 Series will not look down on driving a BMW. 3 series, because everyone knows how hard it is to survive and struggle, so they all know how to be in awe, and their thinking is relatively rational; only those friends who drive a broken car or ride around on an eDonkey will give advice everywhere, with their big mouths Once opened, they dare to say anything and think anything.

Dreams have no limits. In their opinion, most luxury cars are fake luxury cars. For example, they say Land Rover is made in India, fake luxury cars; Aston Martin once had a relationship with Ford, fake luxury cars. , Bentley Bentayga using Volkswagen's platform, pseudo-luxury, etc. There are no weird things that they dare not say, so it is normal for Maserati to become a pseudo-luxury car in their mouth.

Whether it is a supercar or a sports car, they are all absolutely niche products. Those who have no money cannot afford them, and those who have money may not necessarily buy them. Therefore, the seemingly prosperous sports car companies are actually struggling to survive. The situation is not as good as expected; the money earned by Ferrari's entire series and annual sales cannot even keep up with Toyota's revenue from the sales of a Corolla in one quarter, so this is the helplessness of supercar companies; they have to rely on selling cars to make money, but sales are not It is difficult to maintain, and compared with brands such as Ferrari and Lamborghini, Maserati lacks popularity, so those who can afford it cannot afford it, and those who can afford it cannot afford it. This has had a great impact on Maserati.

If this kind of non-first-class supercar brand wants to survive, it can only share the platform with other brands to suppress costs; if it wants to build an independent platform, combined with the actual dismal sales volume, I am afraid that cost pressure It will be the first to crush the company. Maserati is no better than Ferrari. Maserati is far from capable of customization. Therefore, selling cars and selling high-volume cars has become the way to survive for this type of supercar brand. Therefore, Maserati and other brands It used the platform and launched a hot-selling SUV; this move is normal and in line with the company's core values ??of survival, but it also invisibly lowers its own brand awareness.

The title of the first pseudo-luxury car is actually just a joke, and few people care too much; since the Chrysler 300c has been called a pseudo-luxury car for a long time, then it is best to share the platform with it The President of Maserati has also been called a fake tycoon; in fact, the theory of only brand, only platform, only power wheel, and only torque wheel is wrong and imprecise! Masa's disadvantage is that most of its models cannot share a platform with Ferrari, which has become its shortcomings, but its shortcomings do not mean that it is fake.