Trademarks are indispensable in society. From the very beginning, a company registers trademarks in order to protect itself. In fact, there is such order in the market because of trademarks, and at least trademarks are one of the reasons for the impact. So how much do companies know about trademarks? What knowledge should be kept in mind about trademarks.
What we need to know is that a trademark is a sign used to distinguish the source of goods or services between different operators or producers. That is to say, without a trademark, we cannot tell which product belongs to it. For consumers, there is no quality assurance. Moreover, a trademark is a sign that has distinctive features and is used to distinguish other people's goods or services, thereby making it easier for consumers to identify them.
A successfully registered trademark cannot be used by others without the permission of the trademark owner. Otherwise, it will constitute trademark infringement and will bear legal liability. Trademark is an intangible asset of a company. I believe everyone must have understood that it represents the image and reputation of the company. Through publicity and use, the trademark owner makes the trademark valuable and increases the added value of the goods.
When we usually use trademarks, we will find that trademarks have the function of conveying information, conveying product information to consumers, and stimulating consumption. Enterprises can convey a good image of the enterprise to consumers through trademarks, strengthen consumers' awareness of their own brands, and encourage consumers to recognize the brand and purchase. Therefore, trademarks are a concentrated expression of the enterprise's image and reputation.
Trademarks are a powerful tool for enterprises to compete in the market. Enterprises can continuously improve the quality of trademarks, increase added value, and consolidate market share. Note: Welcome to the Trademark Transfer Network. The company was established in 2012. It is a comprehensive trademark service platform for trademark transfer, trademark registration, and trademark transactions!