Because of the behavior of the company under the hawthorn tree, Fangguan Company sued the court, claiming that the beverage company under the hawthorn tree used "under the hawthorn tree" as the font size in the enterprise name, which was consistent with its unique name "under the hawthorn tree" used in well-known commodities, which was easy to cause misunderstanding and constituted unfair competition. At this time, Fangguan Company has not yet obtained the registered trademark of "Hawthorn Tree Love".

"Hawthorn Tree Love" juice is a hawthorn juice pulp beverage launched by Tianjin Fangguan Cola Beverage Co., Ltd. on October 20-0, and then sold online (Fangguan flagship store was established in JD.COM and Tmall) and offline (expanding distribution outlets nationwide). Since 20 1 1, Fangguan Company has carried out a large number of advertisements for its products under the hawthorn tree in Hebei TV Station, Shandong Film and Television Channel and Shanxi Satellite TV. , has gained a certain popularity and influence.