For hundreds of years, the Germans, with their rigorous and striving for excellence spirit, have established a high-quality image of German precision instruments in the public mind. Too many world-famous brands originate from Germany, and each brand is a legend. In the photography industry, the most legendary brand is undoubtedly from Germany, and that is one of the legends we are going to talk about today - Leica.

The word Leica is no longer just a camera brand. After nearly a hundred years of history and two world wars, from being the originator of the 35mm camera to creating a myth that still stands today, Leica has It has more and far-reaching meanings. It interprets history, Leica culture and a spirit.

Over the years, this red Leica LOGO has become the highest ideal dreamed of by many photographers, and people have given it too many praises. It is not only a symbol of quality, but also a symbol of status. There are countless touching stories about Leica. Some people even say: As long as you have a Leica, you can do anything.

Although in today's digital age, the main position of camera manufacturers has long since moved from Germany to Japan, in this era of frequent machine upgrades, people are keen to discuss who has released what new machine. A new camera is often not far from being eliminated after one or two years on the market. As a result, the drama of "you sing and I'll take the stage" is going on in this room, but in the other room, there is a group of almost paranoid fanatics, who are trying their best to find those old Leica cameras that have been around for a long time.

Not long ago, a friend bought a second-hand M6. Although it was a bit old, everything was running normally. In a Leica camera, a machine that has been used for fifty, sixty or even seventy or eighty years, only the Well protected and still in good use today. How many of today's electronic cameras can do this? This is the difference between classic and fast food. This is one of the reasons why people are fascinated by Leica. To this day, Leica is still fanatical and infatuated by many people. Leica cameras with an increasingly long history have not only not been eliminated by the times, but have become more precious because of the passage of time.

With the first Leica cultural exhibition held in China by Mr. Ye Youxin, a Chinese in the United States, let’s review the development process of this legendary brand with a history of more than 80 years. I feel the original intention of Mr. Ye to organize the exhibition - for us, a developing country, China is in the process of processing supplied materials, exporting labor services, setting up joint ventures, and lacking international independent intellectual property products. What can we find from this? We need to see our own current situation from here, and we need to start from here to reflect on what we really need to try to "go to the world" and "connect with the world"? Yes, what we need is this kind of spirit of hard work and diligence, and what we need is the self-principle of excellence and perfection.