1. Trademark is a legal term. The protection of an enterprise’s exclusive right to register a trademark is limited to the approved registered trademark and the goods approved for use. Any form of self-change is not protected by law. Therefore, The company first determines the core value positioning of the trademark it holds.

2. Trademark is one of the intangible assets with the most sustainable commercial value of an enterprise. Trademark protection is a protracted battle. Therefore, enterprises should pay close attention to the release of authoritative information such as the "China Trademark Network", and file trademark objections or dispute applications within the legal period for trademarks that are applied for registration or have been registered by others that are suspected of conflicting with the company's prior rights.

3. Trademark maintenance is brand building, and it is not a frivolous job. Enterprises should make full use of sales outlets as trademark rights protection positions, actively train relevant sales personnel, and strengthen inspections of surrounding markets through sales personnel. Discover infringement clues in a timely manner to improve the effectiveness of rights protection. In addition, what enterprises also need to do is to guide consumers to "recognize the brand" for consumption, and at the same time, strive to improve the quality of products or services in order to maintain the reputation of their trademarks.

4. Registering a trademark is the only way to create a brand. When an enterprise discovers that others are suspected of infringing on its registered trademark rights, it should promptly formulate and take countermeasures, collect and notarize the following evidence:

1. Infringing goods and trademark logos;

2. Sales contract and voucher;

3. Photos of production, sales, storage and transportation sites;

4. Other relevant evidence.

5. When protecting trademarks, especially when it comes to safeguarding rights, we must learn to "take the initiative" instead of "passively being beaten. For cases of suspected infringement after preliminary verification, we should negotiate with the infringing party according to the severity of the case. Solve the problem, complain to the industrial and commercial administration and other departments, file a lawsuit with the People's Court, report the case to the public security department, etc.

6. "The world is in line with China" has become a trend. Enterprises can report to the customs according to actual needs. The General Administration applies for trademark intellectual property registration to strengthen trademark protection in the import and export links. 7. Enterprises can expand the scope of trademark protection and enhance the intensity of trademark protection by applying for recognition of well-known trademarks. 8. Enterprises should implement risk control, establish a trademark exclusive rights early warning mechanism based on the characteristics of the enterprise, and formulate plans to deal with trademark exclusive rights disputes.

9. Strengthen legal awareness. Enterprises can rely on law firms, trademark agencies, etc. The legal advantages of intermediary organizations or relevant industry associations, integrating resources, and enhancing the effectiveness of protection.