Honda established a trademark design research group in the 1980s. From more than 2,500 design drawings from all over the world, the current three-stringed speaker trademark, which is the framed "H", was determined. The H in the pattern is the first letter of "Honda" in pinyin Honda. This logo reflects the characteristics of technological innovation, perfect employees and solid management, as well as a sense of tension and a sense of relaxation that can be relaxed.
Honda S500 Honda Soichiro founded Honda Giken Industrial Co., Ltd. (Honda Motor Company) in 1946 and used his surname as the company's name and trademark.
"H" is the graphic trademark of "Honda" cars and "Honda" motorcycles, and is the first capital letter of "HONDA" in Japanese pinyin. The letters "HM" in Honda's trademark are the abbreviation of "HONDAMOTOR". There are eagle wings on these two letters, symbolizing "the leaping Honda technology and Honda's promising future." "People and cars, cars and the environment "Coordinated" is Honda's development direction; dynamic, luxurious and smooth are Honda's consistent style; designing engines with powerful power, low fuel consumption and low pollution is Honda's technical goal; relying on advanced and practical design, excellence Excellent build quality and relatively low prices are Honda's goals to attract more customers. The "H" trademark, this world-famous trademark, is the foundation of Honda's business and the soul of Honda's success.
In 1960, the "H" trademark was used for the first time on the S500 sports car. The "H" trademark accompanied Honda racing and won the 1965 World F1 Automobile Competition in Mexico. Honda won the automobile competition; what made Honda even more brilliant was that it won 11 championships in 1967.
In 1969, Honda used the vertical "H" trademark to highlight the image of the eagle. In 1980, in order to reflect Honda's youth, advanced technology and novel design, it was decided to use the "H" trademark shaped like a three-stringed speaker. This trademark vividly embodies technological innovation, unity and improvement, strong management, tension and relaxation.