In order to cooperate with the expansion of the global market, Li Ning Sporting Goods Co., Ltd. began to replace the new LOGO in the third quarter of 20 10. The products involve all product lines of Li Ning's sports shoes, clothing, accessories, ball games, etc. This new logo will be used by Li Ning's global stores and corporate UI. The design of Li Ning's new logo still follows the design concept of the old LOGO, and the fluttering shape will be sharper and more dynamic, conveying the product culture of "breakthrough, enterprising and innovation" to consumers.