199 1 year, Mr. Hwaming Zhang went to Beijing as a salesman to explore the market, and the silk garments he distributed were all the rage in Beijing. The success of the Beijing market has accumulated original capital for enterprises, and at the same time, the idea of establishing its own brand has sprouted in Hwaming Zhang's mind.
1995, the company registered the trademark "Yaying", which means elegant, crystal clear, natural and high quality, and the English trademark "Elegant". "PROSPER" symbolizes a bright future and begins the road of brand development.
1996, Hwaming Zhang officially took over the business from his father and became the general manager of Jiaxing Yonglilai Fashion Co., Ltd., and the road of research and development of "Yaying" brand women's clothing was launched in an all-round way, which opened the prelude for the later enterprise to take off.
1998-2004, Hwaming Zhang led the team, relying on the spirit of concentration, innovation and continuous transcendence, in the face of economic crisis and SARS difficulties, the enterprise was reborn again and again. As a result, a fashion women's clothing enterprise integrating production, sales and research has begun to take shape.
From 2004 to 20 12, we mainly developed EP Yaying brand, promoted international cooperation of enterprises, and introduced the international brand operation concept of fashion frontier in an all-round way through joint venture and cooperation with international companies such as Italy, so that the development of EP Yaying brand was synchronized with the development trend of women's wear industry in the world. At the same time, the unique "5+ 1" business model of EP Yaying was established and improved, which effectively promoted the transformation and upgrading of enterprises, and promoted the structural adjustment of traditional clothing industry and the transformation of economic growth mode.
In 20 13, Hwaming Zhang served as the president of Huazhiyi Fashion Group, leading the team to start the journey of fashion collectivization. While focusing on the management of EP Yaying's brand, Shuanglian's own brand has been elegantly transformed, Graceland Yalan boutique has been successfully opened, and Zhuolaiya outlet professional platforms have been born one after another. The diversified fashion industry development strategy has enabled the group's internationalization concept to develop.