In contemporary society, with the development of science and technology, the industry competition is becoming more and more fierce. If enterprises want to stand out in the fierce market competition, they must have good business philosophy, management ability and cultural atmosphere, and at the same time pay attention to the maintenance of intellectual property rights, so as to help enterprises obtain profits.

However, as an intangible asset, how can enterprises make full use of intellectual property rights to maximize profits? This is a problem faced by many enterprises at present. In this process, enterprises began to register trademarks, hoping to help enterprises get more profits in this way.

However, there is a gap between the realization and concept of anything. In this process, some enterprises failed to realize the value of trademarks due to lack of professionalism. Therefore, in the contemporary era, although many enterprises have registered trademarks, trademarks have been idle, and the value of trademarks naturally cannot be exerted. In other words, at this time, the trademark of the enterprise is just like waste paper, and it has not played the role of profit value that it should bring to the enterprise.

So how can we avoid our own disadvantages and really make use of living trademarks to bring profits to enterprises? Some experts pointed out that if enterprises can't manage and publicize their own trademarks. Then at this time, it is better to choose to transfer the trademark, and then get profits from the trademark transfer, so that the value of the trademark can be fully exerted.

In fact, in this process, not only enterprises that transfer registered trademarks will make profits. At the same time, enterprises that have obtained trademarks can also make profits in the process of trademark transfer, so that both enterprises can win. This is mainly because, in this process, some trademarks that have been registered by enterprises but cannot be effectively profitable are suitable for acquisition by enterprises in both connotation and form. Furthermore, after the trademark is transferred, enterprises can make full use of the obtained trademark and promote their own enterprises and products accordingly. After a period of operation, enterprises will certainly get more profits from it. An enterprise with the original registered trademark can obtain the transfer profit after transferring the trademark and realize the real value of the trademark at the same time.