First of all, we must reposition the brand. This positioning does not mean the repositioning of Wanglaoji herbal tea, but the use of new advertising slogans and other information to tell market consumers to "drink authentic herbal tea with Duobao". It is very important to instill this new concept. Losing the Wong Lao Kat trademark, Jiaduobao's losses are inevitable, because no matter how good the marketing operation and advertising are, there will inevitably be things that cannot be achieved. The key lies in how Jiaduobao can maximize the reduction in this short period of time. loss.