This statement has also been confirmed by Great Wall Motor: two people who asked not to be named said that Baoding-based Great Wall will launch a new independent brand with the internal code name "? SL project ",used for electric and smart cars, will be more expensive than existing products.
The source did not disclose the names of the new brands. These brands will include sport utility vehicles (SUVs) and cars, which will be battery electric vehicles or extended-range electric vehicles, so that drivers can charge their cars with electricity or gasoline.
When asked about the plan, the Great Wall spokesman said, "The wave has arrived and we will join the competition. 」
Then, there is an update message about the SL project.
Some media have exposed SL again? What is the name of the project? Sharon knows what to do. The corresponding Shanghai Salon Star Industrial Co., Ltd. has completed the industrial and commercial registration at present, but it is temporarily unable to find more information.
However, some media revealed that Sharon Zhixing was registered in Shanghai, and its legal person was Li Peng, the founder of Dou Xian Intelligent and the digital executive of Great Wall Motor.
It is worth noting that Great Wall Motor recently registered several Chinese famous trademarks again. We learned from the State Trademark Office that Great Wall Motor recently registered Soul and Great Wall? "Soul" and "Moving Soul" trademarks. Combined with recent media reports that Great Wall Motor wants to build a brand of high-end new energy vehicles, the current internal code name "SL" is similar to the English word "SOUL" (Chinese translation), and the recent personalized product naming system of Great Wall Motor, its registered "Soul" trademark may be the Chinese name of the high-end electric brand of Great Wall. It is worth mentioning that Rolls-Royce, an ultra-luxury brand under BMW Group, cooperates with Great Wall in the electric vehicle business, and has a model called "ghost" (translated in Chinese as ghost, ghost, GHOST). Perhaps the new brand under the Sharon Zhixing project will be named Soul.
At present, these are all speculations.
At present, Great Wall Motor owns brands such as Haval, Great Wall Pickup, WEY and Euler, but in terms of high-end+new energy, Great Wall Motor has not been laid out before. With Dongfeng's launch of Lan Tu, SAIC and Ali's launch of smart cars, Guangzhou Automobile will make Ai 'an brand independent, and it is imperative and reasonable for Great Wall to launch high-end new energy brands.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.