The brand logo of Lilanz men's clothing is LILANZ.
In 2008, Lilang reshaped its brand identity LILANG into LILANZ. The new LOGO design was more simple, grand and international. Based on this new sharp change, Lilang launched the brand internationalization strategy. In 2009, Lilang, as the first mainland men's clothing brand successfully listed in Hong Kong, officially landed in the capital market, kicking off the capital upgrade of Chinese men's clothing brands.
LILANG and LILANZ are both trademarks of LiLANG. LILANG was the logo used by LiLANG before entering Milan Fashion Week. After the fashion week, LiLANG officially integrated with international standards, so the trademark was changed to LILANZ. At the moment when consumption is upgrading, Lilang pays more attention to the core energy of its products, creates its own unique original label, and forms a unique brand character. Lilang has always insisted on independent innovation. In terms of product styles, the proportion of original products has now reached about 70%.
LiLang men’s product design
“Simple but not simple” is LiLang’s design philosophy and the core value that LiLang has carefully interpreted and performed for more than 30 years. From the initial philosophy of "showing wisdom between choices", to the philosophy of abandonment of "more will make you confused, less will make you clear", and then to the lofty realm of "the world has no boundaries, and the heart's content will make you happy". Every step of exploration, simplicity and refinement go hand in hand, breakthrough and tradition merge.
In the unremitting pursuit of solutions, trade-offs, and sublimations, Lilang’s philosophy of simplicity, which is integrated with Chinese wisdom, has become a simple new proposition that embraces the world, bringing a new brand value experience to business people around the world. It pioneered the concept of "business casual" men's wear in China. After more than 30 years of exploration, it has developed into a Chinese business men's wear brand integrating design, product development, production and marketing.
The above content refers to Baidu Encyclopedia-Lilang