Niu Jiajun's jewelry sales performed well offline, but there was not much information online. This is because the development speed and information dissemination ability of domestic networks are relatively fast, which made us fail to grasp the development trend of domestic Internet. Although we have tried to launch our own sales, the online channel has not been successful because netizens have doubts about low-priced jewelry. In the cognition of most netizens, jewelry is expensive, and jade should be a high-priced commodity, so they may have doubts about the lower-priced Niu Jiajun jewelry.