In modern marketing, people often compare trademarks to "the face of goods" and "the symbol of corporate reputation". Visible the importance of trademarks. Today, let's talk about whether it is better to buy a trademark or register a trademark yourself.

1. Advantages and disadvantages of self-registered trademarks:

Advantages: the cost of independently registering a trademark or finding an agent is low; Self-registered trademarks are more in line with enterprises; You can choose multiple categories to register together to protect multiple categories of trademarks (the fee is registered according to the actual situation).

Disadvantages: Trademark registration is at risk of rejection, and trademark registration is not 100% successful. Now the probability of trademark rejection is getting higher and higher (friends who are in urgent need of trademarks can consider buying their own trademarks); It takes a lot of time to register a trademark, and it takes a lot of time to wait for a trademark to pass the examination.

2. Advantages and disadvantages of trademark purchase:

Advantages: there is no risk of rejection; You don't have to wait for the trademark, just buy it and you can use it directly.

Disadvantages: high cost; Trademark design may be inconsistent with the enterprise; You can buy trademarks, and there are few kinds of trademarks. If you want to protect trademarks, you must re-register other types independently. However, trademark network has huge resources and professional services, which can help you avoid these problems.

The above answer may be one-sided. Intellectual property believes that whether it is better to buy a trademark or register a trademark yourself depends on the enterprise's own situation, but if you want to choose the way to buy a trademark, you must keep your eyes open and choose a reliable professional platform. Bajie will be your only choice.