as a basic part of promotional materials, product samples are also necessary promotional props for every enterprise. Some people think that as an enterprise, it is good to have a product manual and design it with any Changzhou advertising company, while some enterprises will think that product samples are the face of the enterprise, and we must find a tall Changzhou advertising design company to cooperate in order to reflect the strength of our company. There is no denying that there is nothing wrong with the cognition of the above two types of people. Each advertising company has its own characteristics and needs are naturally different. We need to know that enterprises need packaging, but it should be moderate, and packaging that is divorced from the essence becomes false communication. Below, how to design a good product sample is described as follows:

1. Self-positioning

Understanding is the beginning, which is the so-called confidant. We must have a clear understanding of ourselves and know what we can do. All positioning that is divorced from self-knowledge is impossible, just like 51 Sample Network, as a Changzhou advertising company, our specialty is product sample design, so our knowledge reserve and staffing are based on this. It's not that we can't do VI, brand planning or public relations activities, but that we are not so systematic in this respect. We never refuse customers' needs again, but we are more focused on what we focus on, so as to give customers higher experience value.

second, demand positioning

for whom? See what?

after you know your own advantages and disadvantages, you should know the other side. "That" is the so-called demand side. Who is your product brochure for? What points will they pay attention to? For example, some demanders who only pay attention to manufacturing capacity may be looking for an OEM company. At this time, what we need to present in the product sample is the company's manufacturing equipment, factory management, etc. Some demanders not only pay attention to your company's manufacturing capacity, but also pay more attention to design capacity. At this time, it is required that your company's industrial design capacity be focused. Know yourself and know yourself, and you can turn the demand into an order.

Third, communication choice

After knowing the market and having a clear direction, it is time to choose a suitable Changzhou advertising company to negotiate and cooperate. This requires choosing according to the company's positioning, customer level and desired requirements, not the cheaper the better, nor the top-end one. In fact, every Changzhou advertising company has its own positioning, some focus on VI design, some are good at brand management, and some even touch the website. In the process of selection and after the project is put on file, continuous communication is a necessary factor to ensure the perfection of the work.

IV. Form Selection

The form of product samples selected by enterprises depends on specific needs, which are generally divided into product samples, brochures, product folding pages, product leaflets, posters and envelopes.