Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003. Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.

By the end of 20 1 1, the daily turnover of Taobao reached 4.38 billion yuan, creating 2.708 million direct and sufficient employment opportunities. With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, group purchase, distribution and auction. It has become one of the global e-commerce trading platforms.

On the morning of August 8, 20 18, Alibaba Taobao will enter the field of MR (mixed reality) shopping, and will launch its product-Taobao Buy on the 20 18 Creation Festival. This time, Taobao cooperated with Microsoft HoloLens to realize a surreal future shopping experience through "mixed reality" technology. At the Taobao Creation Festival in September, Taobao will build a 300-square-meter "future shopping block" by the West Lake, where consumers can experience the "real world" superimposed by "machine algorithms" and have an addiction to "science fiction life". With the help of Taobao Buy, consumers can realize what you see is what you get-no matter where you look, the product information will be intelligently identified, and the attached comments, raiders and other materials are readily available. In the world of Taobao, every commodity is holographic and all kinds of information will be clear at a glance.