1 Understand the Consumer Rights Protection Law of the People’s Republic of China. Only by knowing clearly the various laws and regulations on consumer rights protection in the Consumer Rights Protection Law can we better exercise our rights and fulfill our obligations. 2. Understand the attributes of the product before purchasing. Regarding product types and specifications. You should know as much as possible about the performance, raw materials, structure, certification, date of manufacture, consumption period, instructions for use, after-sales service and other information about the product itself, as well as the trademark, manufacturer, production place, distributor and other information about the product producer and operator. 3. Save the purchase receipt. After purchasing, you should ask the seller to issue invoices, receipts or other written supporting materials as much as possible so that you can effectively make a claim in the event of infringement. 4. Automatically negotiate with merchants. When you find that the purchased product does not meet your needs, negotiate and communicate with the merchant as soon as possible, point out that your purchasing purpose is not consistent with the product, and apply for a replacement or return. 5. Online shopping - no reason to return or exchange within seven days. Starting from March 15, 2014, for online shopping, if the product does not meet their needs, buyers can return or exchange the product without any reason within seven days from the date of receipt. The premise for return or exchange without reason is that the product has not been opened. 6. 12315 rights protection. If communication with the merchant fails, you can call 12315 to protect your rights through legal channels. This approach is the most direct and effective way to find legal rights protection. The most effective punishment can be given to illegal merchants. Before using 12315 to protect your rights, it is best to keep valid certificates of merchants’ improper transactions.

: For illegal businesses with backgrounds and influence, various negotiation channels and various rights protections are blocked, and their illegal activities can be exposed through various media (TV stations, websites, Weibo, etc.), and through public opinion pressure and the attention of high-level government officials to safeguard rights in depth. Be a happy and civilized consumer. When consumers' rights are infringed, they can safeguard their rights through various channels. At the same time, we must also realize that we cannot forge evidence to harm the rights and interests of merchants and be a happy and civilized consumer.

Legal basis: According to Article 27 of the "Consumer Rights and Interests Protection Law of the People's Republic of China", "If an operator uses standard clauses in business activities, it shall draw consumers' attention in a conspicuous manner." The operator pays attention to the quantity and quality of goods or services, price or fees, performance period and method, safety precautions and risk warnings, after-sales service, civil liability and other contents that have a significant interest in consumers, and explains them according to the requirements of consumers. .