Haibao means "treasure from all over the world", with the Chinese character "人" as the core creative idea, hoping to embody the "people-oriented" spiritual connotation of the World Expo. Chinese characters are the essence of Chinese culture. Using Chinese characters to create mascots also reflects Chinese characteristics. Design concept:

1) Fully reflect the culture of the host country; 2) Fully reflect the Shanghai World Expo’s theme of “Better City, Better Life”; 3) Have the value of product derivation and development; 4) With The emblem is a perfect match