Logo design is the literal meaning.

Visual Identity design may be what you want.

What is VI? To understand this problem, you must first understand what CI is! So what is CI?

The specific components of CIS MI: Concept Identification BI: Behavior Identification VI: Visual Identification

What is CIS?

CIS is the abbreviation of Corporate Identity System, which means corporate image identification system. In the 1960s, Americans first proposed the concept of enterprise CI design. It is said that the American company IBM is the pioneer in this area.

The main meaning of CIS is: to unify the design of corporate culture and business philosophy, and use the overall expression system (especially the visual expression system) to convey it to the inside of the company and the public, so that they can have a consistent recognition of the company. to form a good corporate impression and ultimately promote the sales of corporate products and services.

The significance of CIS

Internally, enterprises can use CI design to form standardized design and unified management of their office systems, production systems, management systems, and marketing, packaging, advertising and other publicity images. , thus mobilizing the enthusiasm, sense of belonging and identity of every employee of the enterprise, so that each functional department can perform its duties and cooperate effectively.

For the external world, the company's unique image is formed through an integrated symbolic form, which facilitates the public to identify and identify with the company's image, and promotes the promotion of the company's products or services.

The specific components of CIS

Eri Yamada, a famous Japanese CI expert, believes that CI includes the following two concepts:

First, CI is a Activities to clearly understand corporate philosophy and corporate culture;

Second, CI uses logos and standard words as tools to communicate corporate philosophy and corporate culture.

In other words, the CI system is composed of three aspects: MI (Mind Identity), BI (Behavior Identity), and VI (Visual Identity). Among the three major components of CIS, the core is MI, which is the highest decision-making level of the entire CIS. It lays a theoretical foundation and code of conduct for the entire system, and expresses it through BI and VI. All behavioral activities and visual design are centered around MI. Successful BI and VI accurately express the unique spirit of the enterprise.

MI: Concept Identification

Corporate philosophy affects the company’s decision-making, activities, systems, management, etc. internally, and affects the company’s public image, advertising, etc. externally.

The so-called MI refers to the establishment of the company's own business philosophy, and the company's overall planning and definition of its current and future business goals, business ideas, business methods, and marketing status.

The main contents of MI include

Enterprise spirit, corporate values, corporate culture, corporate creed, business philosophy, business policy, market positioning, industry composition, organizational structure, management principles, society Responsibility and development planning, etc.

BI: Behavior Identification

BI placed at the middle level directly reflects the personality and particularity of the corporate philosophy. It is the criterion for the company to practice its business philosophy and create corporate culture. It is very important to the company. A dynamic identification system formed by unified planning of operation methods. Including internal organizational management and education, external public relations, promotional activities, funding of social cultural activities, etc. Through a series of practical activities, the spiritual essence of the corporate philosophy is extended to every corner of the enterprise, gathering the huge spiritual power of employees.

BI includes the following contents

Internally: organizational system, management standards, behavioral standards, cadre education, employee education, working environment, production equipment, welfare system, etc.;

External: market research, public relations, marketing activities, circulation strategies, product research and development, public welfare and cultural activities, etc.

VI: Visual Identity

VI: A complete and systematic visual expression system centered on logos, standard words, and standard colors.

Convert the above abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identity design is the most communicable and infectious, the easiest to be accepted by the public, and is of great significance.

VI system:

A. Basic element system: such as corporate name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc.

B. Application system: product styling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, displays and printed publications, etc.

The main contents of a set of VI design:

I. Basic element system

A. Logo

B. Standard words

C. Standard colors

D. Combination of logo and standard words .

II. Application system

A. Office supplies: envelopes, stationery, notes, business cards, badges, work IDs, invitations, folders, letters of introduction, accounts, memos, information bags, official documents, forms, etc.

B. The external architectural environment of the enterprise: architectural shapes, company flags, corporate facades, corporate signs, public signs, road signs, advertising towers, neon advertisements, courtyard beautification, etc.

C. Internal architectural environment of the enterprise: internal department signs, commonly used signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

D. Transportation: cars, vans, buses, trucks, tool trucks, tank trucks, ships, airplanes, etc.

E. Clothing and accessories: manager uniforms, management uniforms, employee uniforms, ceremonial uniforms, cultural shirts, ties, work caps, buttons, epaulettes, badges, etc.

F. Advertising media: TV advertising, magazine advertising, newspaper advertising, online advertising, street sign advertising, poster advertising, etc.

G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.

I. Display: window display, exhibition display, shelf product display, display product display, etc.

J. Printed materials: company profile, product brochures, product introductions, calendars, etc.

VI design content

01■ Business card design (Chinese style)

02■ Business card design (Western style)

03■ Business card design ( Chinese and Western style)

04■ Letter paper (blank)

05■ Letter paper (horizontal stripes)

06■ Letter paper (square)

07■ Envelope (Chinese style)

08■ Envelope (Western style)

09■ Briefcase (large, medium, small)

10■ Information bag ( Large, medium, small)

11■ Fax paper header VI design

12■ Note paper

13■ Various table formats

14■ File folder

15■ Company-specific manuscript paper

16■ VIP card

17■ Guest card

18■ Pass

19■ Sticker

20■ Notebook cover

21■ Contract cover

22■ Plan cover

23■ Label stickers for business use

24■ Special envelope covers for aviation

26■ Special poster paper (folio, 4K long)

27■ Trophy

28■ Paper cup VI design

29■ File format

30■ Office pen

31■ Computer report form

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32■ Message

33□ Wrapping paper VI design (single color)

34□ Wrapping paper VI design (dual color)

35 ■ Wrapping paper VI (special color)

36□ Wrapping paper bag

37■ Handbag design

38□ Tape

39□ Packaging labels

40□ Packaging plastic tape

41□ Packaging cartons

42□ Gift packaging bags

43■ Company flag

44■ Memorial flag

45■ Pattern hanging flag

46■ Straight standing flag

47■ Small hanging flag

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48■ Small string of flags

49■ Large hanging flag

50■ Table flag

51■ Pennant

52■ Award flag

53■ Commemorative flag

54■ Promotional flag

55■ Celebration flag

56□ Theme style Flag

57□ Other VI designs

58■ Uniforms for male supervisors

59■ Uniforms for female supervisors

60■ Male administration Staff uniforms

61■ Female administrative staff uniforms

62□ Male production staff uniforms

63□ Female production staff uniforms

64□ Male store clerk uniform

65□ Female store clerk uniform

66□ Male display clerk uniform

67□ Female display clerk uniform

68□ Uniforms for male service staff

69□ Uniforms for female service staff

70□ Uniforms for male work staff

71□ Uniforms for female work staff

< p>72■ Male security staff uniforms

73■ Female security staff uniforms

74□ Male cleaning staff uniforms

75□ Female cleaning staff uniforms

76□ Male Chef Staff Uniforms

77□ Female Chef Staff Uniforms

78■ Men's Sportswear (Second Season)

79■ Women's Sportswear (Second Season)

80■ Sports Jacket (Second Season)

81■ Sports Cap

82□ Sports Shoes

83■ Badge< /p>

84■

Tie clip

85■ Tie

86■ Scarf

87■ Belt

88□ Safety helmet

89■ Work hat

90■ Employment certificate

91■ Rain gear (poncho, umbrella)

92□ Other VI designs

93 ■ TV advertising trademark style

94■ Newspaper advertising trademark style

95■ Magazine advertising trademark style

96■ Personnel advertising trademark style

97■ Company profile trademark style

98■ Product profile trademark style

99□ Promotional DM trademark style

100■ Product manual trademark style

101□ Business card (reply letter) trademark style

102□ Poster trademark style

103■ POP trademark style/POP design

104■ Slideshow trademark style

105□ Other VI designs

106■ Styling signboard (indoor)

107■ Styling signboard (outdoor)

108■ Straight signboard design

109■ Horizontal signboard design

110■ Standing signboard VI design

111■ Behind-the-counter signboard

< p>112■ Neon sign

113■ Sign on the roof of the building

114■ Sign on the floor of the building

115□ Sign under the arcade

116 □ Arcade cylindrical signboard

117□ Hanging signboard

118■ Canvas signboard

119■ Outdoor billboard (street sign advertising)

120■ No parking sign

121■ Construction site gate

122■ Construction site office

123□ Construction site fence VI design

124 ■ Construction site slogan stickers

125■ Construction site street tree fences

126■ Construction site archways

127□ Other VI designs

128■ Indoor Indicator system

129■ Outdoor indicator system (public *** area)

130■ Symbol indicator system

131■ Department signs

< p>132■ General regional signboard

133■ Regional signboard

134□ Other VI design

135■ Factory appearance ribbon

136■ Interior image wall

137■ Building exterior logo style

138■ Gate entrance design

139■ Wall design behind the counter

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140■ Glass door ribbon design

141■ Bulletin board

142■ Step mat

143■ Trash can

< p>144■ Ashtray

145■ Indoor spiritual slogan wall

146□ Employee lockers

147□ Environmental color marking

148□ Other VI designs

149■ Business vehicles

150□ Flatbed trucks

151■ Transportation vehicles

152■ Commercial vehicles

153□ Van

154□ Van container

155□ Station wagon

156■ Passenger car

157■ Locomotive

158■ Bicycle

159□ Trailer head

160□ Tractor vehicle

161□ Heap Gaoguo

162□ Crane

163□ Cement mixer truck

164□ Exhibition venue design

165□ Exhibition venue visit

Instructions

166□ Display window design

167□ Display board VI design

168□ Stage design

169□ Spiritual fortress design< /p>

170□ Product display stand

171□ Product display stand

172□ Lighting planning

173□ Color planning

< p>174□ Movement planning

175□ Other VI design

176■ Invitation card (envelope)

177■ Birthday card (envelope)

178■ Greeting card (envelope)

179■ Thank you card (envelope)

180■ Christmas card (envelope)

181■ New Year’s card ( Envelope)

182■ Universal Card (Envelope)

183□ Annual Calendar

184□ Monthly Calendar

185□ Calendar

186□ Business Diary

187□ Paper

188□ Pencil

189□ Ball pen

190□ Pen holder< /p>

191■ Umbrella stand

192■ Balloons

193□ Mascot gifts

194□ Note bricks

195□ Salary bag

196■ Gift bag

197■ Other VI design