Lexus is Toyota's high-end brand and belongs to the luxury car series.

LEXUS (LEXUS) is a world-famous luxury car brand under Japan's Toyota Group. Founded in 1983, it took only a dozen years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, it has continuously ranked first in sales of luxury cars in North America. Lexus (English: Lexus, Japanese: レクサス) is an independent luxury sedan brand sold by Toyota Motor in North America, Europe, Asia, the Middle East, Latin America, Africa, Oceania and other places. In 2005, Lexus entered the Japanese domestic market and became a premium sedan brand sold around the world. At first, Lexus used "The Passionate Pursuit of Perfection" as its promotional slogan in the United States, and later used "The Pursuit of Perfection" as its marketing motto in countries and regions around the world. Until 2013, its promotional slogan The slogan was changed to Amazing in Motion.

Lexus sold a total of 86,900 vehicles in China in 2015, a year-on-year increase of 14%, ranking fifth in the luxury car market.

Lexus is a luxury car brand owned by Toyota Motor Corporation of Japan. It was first proposed in 1983. Since 1999, its sales in the United States have surpassed Mercedes-Benz and BMW, becoming the largest luxury car sales brand in the United States. In the past, the Chinese translation of Lexus in China was Lexus. On June 8, 2004, Toyota announced in Beijing that it would change the Chinese translation of Lexus from "Lingzhi" to "Lexus", and began to establish franchised dealerships in China, beginning to fully enter China. Luxury car market.

The L letter is surrounded by an ellipse. According to the official statement of Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches. In 1987, Molly Sanders, the head of Molly Designs Inc., spent three months crafting this unique oval and L to replace the original most promising version. —an L without a circle around it that looks like a seagull's wing.