This is because when the "five-star" trademark was used, under the historical conditions at that time, this trademark pattern was regarded as a "political trademark" by some foreign anti-China forces, so it was subject to some undue discrimination.

in order to facilitate export, with the approval of the former Ministry of Light Industry, the export trademark of Moutai was changed to "Feitian" brand in 1958. The design borrowed from the image of "Feitian" in Dunhuang, which had great influence in western society, and held a golden cup for two fairies flying in the sky, implying that Moutai is the messenger of diplomatic friendship and has been used ever since.

Extended information

Quality characteristics of Maotai liquor

1. Maotai liquor is the originator of China Daqu Maotai-flavor liquor and is honored as "national liquor". It has the characteristics of clear and transparent color, outstanding maotai flavor, mellow fragrance, elegance and delicacy, soft entrance, crisp and sweet taste, full-bodied wine, long aftertaste and lasting fragrance in empty cups. People call the unique fragrance of Moutai "Maoxiang", which is a typical style of maotai flavor in China. ?

2. Maotai liquor is pure, transparent and mellow. It is made up of three special flavors: sauce flavor, cellar bottom flavor and mellow sweetness. Up to now, there are more than 3 known aroma components. Maotai liquor has many aroma components, and some people praise it as "the flavor of the three houses next door is drunk, and the bottle opens ten miles after the rain."

3. Maotai liquor is fragrant but not bright, and no spice is added in the brewing process. All the aroma components are naturally formed in the process of repeated fermentation. Its alcohol content has been stable at 52-54, and it has long been the lowest among the famous liquors in China. It has the characteristics of no sore throat, no headache, no fatigue and calm spirit. ”?

Resources

Baidu Encyclopedia-Maotai

Baidu Encyclopedia-Feitian Maotai