1. Keyword selection strategy:

1. Keyword selection strategy for portal websites:

Keywords included in each page of the website: The website has millions or even tens of millions of web pages, each web page contains corresponding keywords, reasonable SEO, highlighting a huge number of keywords.

Discover keywords that are currently popular on the Internet: See what words are most popular on the Internet recently. These are also target keywords. Because there are many super popular keywords, each word can bring tens of thousands of traffic a day.

2. Keyword selection strategy for business websites:

Don’t simply pursue a few popular keywords for website positioning. The core should be placed on the following two types of words:

Product words

Product-related combination words

For example, in the hotel and air ticket booking industry, if you only arrange air ticket bookings and hotel bookings, it will not bring much traffic. What should be considered is Words like the following.

Hotels in famous cities (for example: Beijing hotel reservations)

Air tickets in famous cities (for example: Beijing air tickets)

Air tickets in famous cities (for example: Beijing Air ticket booking to Guangzhou)

Hotel name booking

3. Corporate website keyword selection strategy

Don’t blindly use your company’s name as a keyword. Not many people use these, and they can be ranked high without SEO. Enterprises should choose the keywords that best suit them based on the preferences of their potential customers. This can be excavated with the help of relevant tools.

2. Website structure optimization strategy:

After the keywords are selected, you will find that your website structure and current web pages cannot use these keywords according to SEO standards. Very reasonable distribution and performance. At this time you may need to adopt some website structure optimization strategies.

For example, if a portal website wants to rank for popular keywords, it needs to re-create special pages for these popular keywords. For example, websites for hotel and flight reservations are basically query-based, and there are almost no pages showing compound words. Therefore, it is necessary to formulate an optimization strategy for the website structure based on this phenomenon.

In addition to structural optimization, basic SEO strategies such as the hyperlink structure of the website will also be designed. So if a website wants to be optimized well, it needs a basic website structure optimization strategy plus a creative structural strategy.

If it is a creative addition of columns, the search engines must not think that it is purely for SEO. It should be combined with other marketing strategies. Such as alliance strategies, humanized optimization strategies, etc.

For example, when we served the IT world in 2005, their content alliance strategy was a structural optimization strategy combined with SEO. This creative SEO strategy brought them huge traffic through the cooperative promotion of partner websites. Because you may search for a certain piece of news or a certain keyword, and the first few pages will be from it and its partner websites.

To do this well, you must be able to consider SEO from the perspective of website operations.

3. SEO execution strategy:

SEO execution strategy also needs to be formulated based on the actual situation of the website’s technical team and marketing team. At this time, it is necessary to focus on project management. planning perspective. Then formulate a reasonable plan and implement it in the long term.