Methods and fees: Both parties sign a trademark authorization contract and then report it to the Trademark Office for filing. The annual usage fee needs to be negotiated by both parties.

Legal basis:

Trademark Law

Article 43 A trademark registrant may authorize others to use its registered trademark by signing a trademark license contract. . The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark.

If you use someone else's registered trademark with permission, you must indicate the name of the licensee and the place of origin of the goods on the goods using the registered trademark.

When permitting others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.

Extended information:

Obtaining trademark authorization has the following five major benefits:

1. The company's products can be instantly recognized by consumers through trademarks. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it.

2. Improve the profit level of the enterprise. The same product, combined with the popularity of the trademark, can bring higher prices and higher sales than the original, bringing more profits to the company.

3. Directly benefit from the trademark licensor’s huge promotional activities. In order to maintain the market position and popularity of the trademark, trademark licensors must constantly cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees.

4. Obtain immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand mark will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers.

5. The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, operation management, etc., and learn and even improve its good business model to drive the development of the company's own products.

In terms of product marketing, with trademark and brand authorization, you can also get a professional business team to coach the expansion and operation of channel business; a professional marketing team to plan national brand promotion and advertising strategies; a professional technical team Provide guidance on store space planning and overcoming professional and technical problems; a professional training team assists in training channel franchisees to expand their business, and trains store staff to demonstrate brand quality, etc.

Baidu Encyclopedia--Trademark Law of the People's Republic of China