At present, major platforms mainly encounter two situations after infringement, platform complaints and court prosecutions.

On the one hand, if you are complained by the platform, the suggestions are as follows:

1. Obtain the infringing product information and the complaining party’s specific trademark, patent or copyright through the platform notification, and analyze whether the product is genuine Infringement;

2. If after analysis by a professional agent or lawyer, it does not constitute infringement, you can file a complaint or ask a lawyer to intervene; if it is indeed infringing, the infringing product should be removed from the shelves quickly;

< p>3. If the store’s sales rights are suspended. You can also file an appeal to recover according to the platform rules; even if the appeal is unsuccessful, you can also contact the right holder to reconcile and withdraw the complaint or hire a lawyer to intervene in the settlement negotiation.

On the other hand, if you are sued by the court and a TRO is issued to freeze the account funds, the following suggestions are recommended:

1. Obtain the infringing products and products through platform notification and/or lawyer email Case information;

2. Notify the platform or email the lawyer for evaluation (whether the infringement is true, whether there is a defense of non-infringement, case progress, plaintiff’s lawyer situation, settlement gold standard, etc.);

3. Choose to settle, respond, or give up (choose based on the store’s operating conditions, store frozen funds, costs of settlement or response, possibility of association with other normal stores, etc.).