The reasons why Hongdou changed its trademark are as follows:

1. The trademark itself has its own value, and the change is to increase its value”

Trademarks are intangible assets of the enterprise , there is no very fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise.

2. Trademarks have a certain role, and changing the trademark can play a greater role.

Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

Broadly speaking, trademarks promote a positive and enterprising spirit around the world by rewarding trademark registrants with recognition and economic benefits. Trademark protection also prevents unscrupulous competitors, such as counterfeiters, from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thereby promoting the development of international trade.

Trademarks are an important part of the product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate the product and beautify the packaging, making consumers happy to buy.