French crocodile LACOSTE (LACOSTE) is a resounding brand ~ the earliest crocodile graphic trademark used by French Lacoste (head facing right). The pattern was designed in 1927 and 1933. After the crocodile graphic trademark of French LACOSTE Co., Ltd. was registered in France, it was registered in 192 countries and regions respectively. In 198, the French crocodile graphic trademark was registered in China, and its products entered the mainland market of China in the mid-198s. LACOSTE expects to use a few more years to make China a LACOSTE company in the China clothing market in 21. Division of the world's largest market ~ But at present, there are more than 13 kinds of products with the same trademark embroidery on the China market ... Among them, the more famous ones are Hong Kong CROCODILE Crocodile, Singapore crocodile CARTELO, Shanghai crocodile, Zhejiang crocodile, etc ... And most of these trademarks are unregistered and all of them are stolen. What's more exaggerated is that there are 27 crocodiles in a town in Zhejiang, and most of them are almost the same. They are all different. They have mouths to shut up, heads to the left, heads to the right, tails up and tails down ... In order to safeguard the rights of crocodile trademarks and product reputation, French crocodiles have long-term rights protection. In August 1991, the State Trademark Office applied for registration of Hong Kong Crocodile Shirt Co., Ltd. (Hong Kong Crocodile). The crocodile graphic with the head facing left was rejected as similar to the French crocodile graphic trademark. From 23 to 24, the State Trademark Office made several objection rulings that the French crocodile graphic trademark had a high reputation in clothing and related products, and some similar trademark applications were not approved for registration. Among them, the trademark' ‘CARTELO Plus Crocodile Graphics' applied by Singapore Crocodile Company reached a settlement agreement with French Crocodile under the auspices of Beijing High Court in 23. Hong Kong Crocodile admitted that the registered trademark of French Crocodile's graphics has high visibility and distinctiveness, and promised to stop using the trademark similar to French Crocodile's graphics after 26. The two sides had experienced a trademark infringement lawsuit in Chinese mainland for four years before. The endless appearance of fake crocodile products and the extensive use of various crocodile logos have caused consumers' confusion about crocodile trademarks and the confusion of crocodile brand market, which has seriously affected the development of the two companies in the mainland of China ~ In 25, Zhejiang Crocodile and French Crocodile reached a settlement agreement under the auspices of the Beijing High Court, expressing respect for the exclusive right to register the French crocodile logo and promising to stop using any' crocodile logo' trademark after the grace period ~ This is new. The crocodile in Singapore became the last object of litigation for French crocodiles. In the 195s, Singapore Crocodile Company registered the trademark Croco-Dile plus Crocodile in some Asian countries such as Singapore. In 1994, when Singapore crocodile applied for a registered trademark in China, it encountered the obstacle of French crocodile's prior trademark rights. The application for registration of the trademark Crocodile plus Crocodile in China was both approved by the Trademark Office. After the registered French crocodile trademark was similar and rejected, it changed the trademark to the form of' ‘CARTELO tricolor background plus crocodile graphics' and applied. In the recent objection review procedure, the Trademark Office and the Trademark Review and Adjudication Board thought that the trademark of Singapore crocodile was obviously different from the trademark of France crocodile in appearance and overall pronunciation, and the text part of the trademark of Singapore crocodile, CARTELO, was a fictitious word with green, blue, The red tricolor and the crocodile pattern mixed in the text constitute the crocodile in a secondary position in the whole trademark, which is similar to that of the French crocodile trademark, except that the head and tail orientation are different. However, there are obvious differences in the composition, calling and overall appearance of the trademarks. At the same time, the two crocodile trademarks have coexisted in practical use for many years, and each of them has a high reputation and does not constitute an approximate trademark. Therefore, a ruling was made to grant the registration of the trademark of Singapore crocodile, which led to the lawsuit of French crocodile against the Trademark Review and Adjudication Board. The crocodile trademark war is no longer news. The grievances of French crocodile, Hong Kong crocodile, Singapore crocodile and Zhejiang crocodile have been in China for more than ten years. With the signing of several settlement agreements, the contest between French crocodile and Singapore crocodile is considered by the industry to be the total decisive battle of