Different uses have different meanings and appear in different places.

Product trademark (commodity trademark): refers to the words, graphics or combinations used by producers or operators of goods in order to distinguish the goods they produce or operate from those produced or operated by others. logo.

Commodity trademarks can be words, graphics, or combinations thereof that have a certain meaning or have no meaning at all. Like other trademarks, as long as it does not violate the prohibition clauses of the law, does not harm public morals or the interests of others, and has the distinctiveness of a trademark, it can become a commodity trademark.

Retail trademarks, also known as "private trademarks" or "merchant trademarks", refer to the form of trademarks in which retailers use the image of their store names to brand their products with their own trademarks. It generalizes the image of the retail store to the trademark based on stimulus generalization. Usually private trademarks are not registered or have no trademark name.

Store name and trademark are two concepts. A store name can be a trademark or not.

Trademarks are signs of products or services used, and store names are corporate trade names, which are protected by different laws. The store name can be consistent with the trademark, or it can be inconsistent.

Extended information:

Retail trademark usage strategy:

Retail trademark strategy refers to the retailer using the image of its own store and adopting its own trademark. Traditionally. The trademark of a product is the mark of the manufacturer, but with the development of the commodity economy, some powerful retailers have a good reputation in the minds of consumers, and they hope to use their reputation to launch commercial competition in the market.

And some weaker small and medium-sized enterprises. With low goodwill and insufficient marketing power to promote their products, it is difficult to compete with large companies and penetrate their own brands into the market. In this case, some small and medium-sized enterprises use reputable retail logos to use the reputation of the retailer to promote product sales.

For example, companies in Singapore, Taiwan, China and other places often use the trademark of the American Sears Company. Successfully enter the US market with its products.

Baidu Encyclopedia-Trademark Law of the People's Republic of China