team spirit
products-whenever an important product is about to be announced, Jobs will lead the team back to the original thinking, and at the same time habitually push the product over.
talent-emphasizing "essence" and "simplicity", Pixar Company, which Jobs once founded and managed, advocated that there was no "B team" here. It must be the smartest cartoonist, writer and technician, and everyone must make the best efforts.
Jobs said: "Quantity is more important than quality", and a small team of top talents can run a huge roulette wheel!
Design concept
1. Piracy spirit
"Make your own inventions, regardless of what others say, one person can change the world".
In the early days of the company, Jobs once erected a pirate flag on the roof and said: I am different!
As a result, young people with ideals and beliefs, elites who pursue "being different" and talents who are willing to fight for it all their lives have turned their attention to Apple.
Steve Jobs said, "The leaders and explorers are welcome here." What could be more straightforward and effective job advertisements?
2. Innovative spirit
At Apple, every detail, from product appearance, software, application, new product release to store packaging, tells you two words-"innovation".
No one wants to reject the environment of innovation unless he is pessimistic about life and shuts himself out from the world. Otherwise, a place and organization that can provide innovative spirit will certainly capture his heart.
3. User experience is paramount
Focusing on user experience and pursuing a paranoid standard, Apple quickly won fans all over the world. The appearance of each generation of products stems from its improvement of user experience.
when we see apple's products. Think of high-end, atmosphere, fashion, advanced and other words, it shows that his brand building has been successful.
even the employees' idea is: we are not selling a product, but enriching people's lives!
it will make employees think from the bottom of their hearts that I am not selling or repairing products, but have higher goals.
If people feel that they are accomplishing a lofty goal, they will not only work hard, but also do nothing that will affect the company's image and reputation!
You can't get loyalty just by giving money. Money is a necessity of life, but it is not a sufficient condition for happiness.
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