Tmall stores belong to the seller's private property. Although it is a virtual shop, it can also be measured by money. Nowadays, the popular Tmall online store transactions are almost all realized through the transfer of the company to which the store belongs. The company transfers its ownership to the local industrial and commercial bureau for formalities. Once the new business license is issued, it means that the change of legal person has been recognized by the state and is absolutely legal.
The other is a new way of change: subject change. This is a way to initiate a change application directly in the background of the Tmall store, separating the Tmall store from the original company and attaching it to the new company name. This method takes a long time and is binding. It requires that the store applying for change should be open for more than one year, and the relationship between the new and old companies with the same shareholder should be more than six months to meet the change demand.
At present, Tmall officially only supports the change of flagship stores and specialty stores, while franchisees cannot make major changes due to the uncertainty of trademark authorization.
The above two reforms are all approved by the state. As long as buyers and sellers find a reliable trading guarantee platform, the risk of transfer of Tmall stores is extremely low.