BURBERRY Prorsum is a sub-brand of Burberry, an old British brand founded in 1856, which was founded in 194. Following Roberto Menichetti, Christopher Bailey, a British designer who joined BURBERRY as creative director in 21, created a series of wonderful designs for BURBERRY Prorsum. Christopher Bailey first made Ready-to-wear for BURBERRY Prorsum in the autumn of 21. Bailey introduced the lively street style of London into this old London brand which was a little quiet and stiff, which made BURBERRY Prorsum get warm praise from fashion critics this season.

As a designer of BURBERRY Prorsum, Christopher Bailey has won many fashion awards for designers. He said: "I want to rediscover BURBERRY's British tradition and find a very British visual vocabulary. It may be hippie style? Ethnic minority styles and the dressing styles of young people in previous music movements. "

BURBERRY Prorsum brand definition:

BURBERRY Prorsum's "Prorsum" is Latin, which means "forward". In 194, the BURBERRY Empire registered a new trademark BURBERRY Prorsum with "Prorsum" to distinguish the traditional BURBERRY London brand. It is under the guidance of the spirit of "Prorsum" that Christopher Bailey really highlights his design talent. He thinks, "My challenge is to make BURBERRY less affected by the designer's personal aesthetic taste. This is the foundation of designers who have been forgotten by many people. "

Introduction of BURBERRY Prorsum:

BURBERRY Prorsum is a young British designer named Christopher Bailey. Christopher Bailey was born in Yorkshire, England in 1972, and graduated from the Royal College of Art in London. He worked as a designer under Donna Karan's chief designer Peter Speliopoulos for two years, and then worked as a designer for GUCCI under the great designer Tom Ford for six years. He was only 29 years old when he entered the door of BURBERRY in May 21. Christopher Bailey has successfully brought fresh fashion flavor to this old brand, and made BURBERRY Prorsum a fashionable and high-end ready-to-wear that stars are scrambling to wear.

apart from making fashion designs for BURBERRY, Christopher Bailey manages the image design, brand advertisements and other images of the company's specialty stores.