Advantages of L 'Oreal:
First, basic skin care products
1, a new series of clear boundaries
1) Cleansing Jel: It is rich in foam and has a tingling sensation when cleansing. After cleansing,
My face doesn't feel slippery. Although salicylic acid is a little irritating to the skin, it still has a certain effect on the initial acne.
2) Toner: strong cleaning power, but insufficient hydration and moisturizing, and strong tingling.
3) Oil-control moisturizing milk: I feel that it does not control oil and does not moisturize; But the mud rubbing effect is obvious.
4) Acne essence: very effective, but ineffective for acne marks.
2, refreshing moisturizing series
1) Cleansing Jel: Good cleaning power, fragrant smell, not tight after washing, and not easy to get oil.
2) Moisturizing Toner: I feel full of water, and it feels good to apply it on my face, but the moisturizing effect is not enough. It's a little expensive to make paper film with it.
3) Moisturizing essence: It feels very moist, but if you only use this essence without adding another moisturizing cream, you will feel very dry. After a long time, there will be an obvious layer of aging keratin on your face, that is, a layer of dead skin.
4) Moisturizing cream: A moisturizing cream with high cost performance can be used all year round and is suitable for all skin types. Apply a layer first and then a foundation to make the powder makeup more docile.
3, whitening series
1) Cleanser: It has good cleaning power and good smell. Young ladies with oily skin and mixed skin can use it boldly; However, it is recommended that sisters with dry skin and sensitive skin use it with caution.
2) Whitening Toner: It does not moisturize, whiten, control oil and has an alcohol smell, which is the failure of this series.
3) Whitening Day Cream: SPF 15, a little oily, white sweat will be found when sweating, which should be the result that this cream is not easy to absorb.
4) Whitening night cream: the whitening effect is a little, but it is oily.
5) whitening essence: it has little effect on acne marks, but it still has a certain effect on sunburn. Not suitable for the whole face, it is best to apply it only on spots.
6) Double Pure Whitening: The packaging design is novel, and the effect of brightening skin tone is obvious, but it is almost ineffective for light spots or acne marks. It also has a certain moisturizing effect.
7) Isolation and sun protection: SPF30 has the effect of correcting skin color. It can be isolated before makeup. Girls with good skin can apply this as foundation and go out directly. This is a good sunscreen.
8) Whitening mask: Face towel mask, when it is taken out of the package, it feels as if the essence inside is not enough, but it is applied to the face, and after sleeping, it is found that the face really turns white. This is a little surprise.
4. Xiao Ming Xin Yan series
1) Cleansing cream: Good cleaning effect and good smell. After washing your face, don't dry it without oil.
2) Xiao Mingxin Nourishing Cream Day Cream Night Cream: It is suitable for JM of neutral skin and JMS of acne, oily and mixed skin with caution.
Second, eye cream
1, stamen eye cream (now called eye cream): suitable for 16~20 years old young girls.
2. Clear eye cream: It is said that it can remove dark circles, but I have not found this effect. However, this eye cream is really not moist enough. The first fine line in my eyes is due to it. Probably only suitable for 16 to 20-year-old young girls.
3, Yan Fu anti-wrinkle firming eye cream: anti-wrinkle effect, never seen; Did not feel the effect of skin tightening; But nutritious. I used this to grow some fat particles. Maybe, I was about 23 years old when I used this, and I used it too early. Therefore, 28-year-old JMS should be able to try.
Third, the foundation
1, intelligent balance foundation: Personally, I prefer foundation milk, only occasionally try powder bottles; But this powder, whether it is a powder bottle or foundation milk, is worth buying and praising.
2, VC bright liquid foundation: not breathable enough, a little oily. But after using it, my face looks shiny.
Fourth, mascara.
L 'Oré al's mascara, I think it goes without saying, the cost performance is one word, high!
Verb (abbreviation for verb) Clean oil.
150 yuan, 150ML. Good effect and reasonable price. It is a relatively high neutral price in cleansing oil. Worth having.
Sixth, lipstick.
All L 'Oré al lipsticks feel heavy, have good colors, average durability and reasonable prices. So whether to buy or not depends on personal preference.
Advantages:
At the recent 10 anniversary of the implementation of the quality revitalization plan and the advanced commendation meeting of China famous brand products, the AQSIQ awarded Shiseido Liyuan Cosmetics Co., Ltd. the title of China Oprah Skin Care Products.
At the award ceremony, Deputy General Manager Tong of Shiseido Liyuan Cosmetics Co., Ltd., who accepted the award on behalf of the company, said that Oprah won the honor of China famous brand products. First of all, I am very grateful to consumers for their love of Oprah brand, and to all sectors of society and government departments for their environment and support for brand development. Winning the title of China famous brand product is not only the honor of Aubrey, but also an incentive. Honor can only explain the past, and the company will make persistent efforts in the future, and strive to continuously develop more and better products and services to give back to consumers in China.
China famous brand products refer to products whose quality is in the leading position in China and has reached the international advanced level. Annual sales, market share, realized profits and taxes, asset contribution rate and brand awareness rank among the top in the industry; Enterprises have a perfect after-sales service system, high customer satisfaction and strong market.
Competitive products. Evaluating China's famous brands is an important measure for the country to implement the famous brand strategy and guide enterprises to change from quantity and speed to quality and efficiency.
Shiseido Liyuan Cosmetics Co., Ltd. oprah winfrey brand won the title of famous brand product in China, which is not only an affirmation of oprah winfrey brand, but also an affirmation of Shiseido Liyuan Cosmetics Co., Ltd.' s policy of high quality, high service and high image-"three highs"; It is not only the result of brand cultivation, but also the crystallization of ten years' efforts of all employees of Shiseido Liyuan Cosmetics Co., Ltd.. During the promotion and selection of famous brand products in China, the advantages of Oprah brand in all aspects have been unanimously recognized by relevant experts.
First, the product quality is in the leading position in China among similar products, reaching the international advanced level. Hautpoul has an independent.
Trademark right, the trademark of which is registered by the joint venture company in China, and the technology used by Aubrey products is provided by Shiseido (the company) to the joint venture company by paying the technology transfer fee. Oprah products are advanced science and technology introduced by Shiseido Liyuan Cosmetics Co., Ltd., and have extensively studied the skin, skin color and cosmetic preferences of women in China in two years, and combined with the environmental and climatic characteristics of China, they are specially developed for domestic consumers.
Shiseido's information accumulation and world-leading production technology in the cosmetics industry for more than 100 years provide solid and reliable technical support for Aubrey's products in terms of quality and trend, especially in terms of product safety, stability and usability. Opal brand pays attention to its own characteristics, establishes a noble and elegant product image in the eyes of consumers with a simple and aesthetic style, and becomes the leader of domestic cosmetics, occupying a prominent position in domestic high-end cosmetics. In all kinds of appraisal and testing, Oprah's products have been recognized by consumers and experts, and won the honor of Beijing famous brand and national inspection-free products three times in history.
Second, the market share and brand awareness rank among the forefront of similar products in China. In order to expand and stabilize the sales in the domestic market, Shiseido Liyuan Cosmetics Co., Ltd. is headquartered in Beijing and has set up 20 offices in China, which are responsible for the sales in the local and surrounding areas. As the mainstream brand in the domestic cosmetics market, the sales market of Oprah's products has covered all provinces in China, and nearly 600 department stores in more than 0/00 large and medium-sized cities nationwide have set up image counters to sell products, which has maintained an increasing rate of about 30% for more than ten years. Shiseido Liyuan Cosmetics Co., Ltd. has become the best overseas sales company of Shiseido headquarters in Japan with the rapid growth of sales in 12 years. Aubrey has become one of the core brands of Shiseido Group. According to the statistics of China Industry Enterprise Information Publishing Center of National Bureau of Statistics, Opal brand
Skin care products ranked second in the national sales list of skin care products year after year, and won the first place in 2005.
Shiseido Liyuan Cosmetics Co., Ltd. not only promotes the sales performance of products, but also attaches great importance to the return to society and actively participates in various public welfare activities, making greater contributions to society while realizing the benefits of enterprises. Oprah, a well-known brand, was designated as the special product of China Sports Delegation in Sydney and Athens Olympic Games. In August, 2005, it was also designated by the State Sports General Administration as the only cosmetics for China Sports Delegation in the 2005-2008 Asian Games.
Third, the enterprise has a perfect after-sales service system and high customer satisfaction. With the increasingly fierce competition in the cosmetics market, more and more companies have begun to pay attention to the services provided to consumers while providing quality assurance for their products. In this respect, Shiseido Liyuan Cosmetics Co., Ltd. is one step ahead. High service is one of the purposes of the company. In order to reflect this, the company has established a perfect service system from all aspects.
First of all, the company takes the concept of "customer first", "providing customers with not only products, but more importantly, the added value beyond products-consulting, skills and services", and attaches great importance to the training of sales staff (beauty consultants). Personnel must receive systematic training from the company before taking up their posts, including basic knowledge of beauty and skin care, product knowledge and how to deal with consumers. You can't go to work until you pass the exam. After taking up the post, each person will receive 2-3 weeks of new product training and backbone training every year on average.
Secondly, Aubrey has its own member club, and all Aubrey fans have the opportunity to become Aubrey members. Up to now, Oprah's membership has exceeded 6.5438+0.5 million. Through member clubs, the company has established communication channels with Oprah members, so that members can know the most cutting-edge beauty information, skin care concepts, brand activities and other information, and help members manage their skin conditions and enjoy the fun of skin care and beauty.
In 2005, the company also implemented another customer service measure. Shiseido Liyuan Cosmetics Co., Ltd. has established its own customer service center, which provides all kinds of information consultation for all Aubrey consumers, accepts customer complaints, and provides direct, convenient and fast channels for customers to communicate with brands and companies.
Fourth, good management not only makes enterprises get returns, but also makes important contributions to society. The rapid growth of Shiseido Liyuan Cosmetics Co., Ltd. 12 years has made the company achieve excellent benefits, and the cumulative return on investment is 180%. During the period of 12, the tax paid by the company to the state is equivalent to 25 times of the initial investment. In 2005, the company paid taxes of 314.62 million yuan, ranking 455th among the top 500 taxpayers in China, 88th among foreign-invested enterprises in China and 4th in the cosmetics industry in China.