The creator of "Excellent" quoted the four E's of Spanish "Excellent" as the symbol of his brand, trying to convey the excellent and excellent characteristics. And four "E" as the spiritual symbol of the enterprise, that is, the function of the product should be effective, the design should be original, the grasp of quality should be elite, and the people-oriented service life belief should be eternal.

Inheriting the quality of the Italian royal family, adhering to the overall design concept of "Honour means enjoying courtesy calmly", we will make every leather product with our heart-the Wapelo family leather brand "Excelente" can stand among world famous products for a hundred years.

theme

Deconstruction of practicality and originality, intersection of elite and eternity

A symbol consisting of four e's.

Practicality is an eternal and lasting function.

Originality is a memory that will be created forever.

Elite is the eternal quality assurance.

The responsibility of eternal life.

Brand history

Estelle Blanc's brand source: 1875 Italian King Victoriano Manuel II (Victor Emmanuel II) appointed the Vapelo family as the royal manufacturer of palace leather goods.

19 19, the Wapelo family leather bag was named "Excelente".

1920, the Wapelo family became an imported brand of well-known shopping malls such as sell refrigerator department store in Europe.

1969, the wapelo family combined the four "e" in the letter trademark into the brand's graphic logo, and in the same year, they developed the double-track die-sewing technology.

1978, "Excelente" started the globalization strategy and expanded from Europe to markets in Australia, Russian, Korean, Chinese mainland and Taiwan Province province.

1995, "Excelente" entered China, named "Aishilanke" in Chinese, and began to enter domestic famous shopping malls.

1998 "Excellente" appeared in the suitcase and became the first choice brand of contemporary business travel leather goods.

In 2000, Napa series and elephant printed series briefcases came out, which quickly became the iconic styles leading the business fashion at that time.

In 2003, handbags and silver bags following the double-track sewing process came out, and Excelente became the pioneer of handbag products.

In 2006, the briefcase, messenger bag, clutch bag and wallet with volcanic eruption pattern series were successfully listed and quickly became the best leisure luggage.

Since 2007, all products have their own unique styles and materials, and have become pioneers in the same industry with the continuous persistence and innovation of Ashland people.