It also refers to the famous trademark "Puppy listens to the record player".

Gramophone Company, the earliest mother-in-law of HMV record store, obtained the right to use the trademark in 1899, while Victor Records Company of the United States bought its right to use the trademark in Pan-American region. Later, Japanese Victor Company JVC also adopted the dog logo.

HMV is also a trademark of HMV Media Group plc. HMV Media Group is a retailer of audio-visual products, headquartered in Canada. It originated from a record retail store founded by British composer elgar at No.363 Oxford Street in London in 1921. After that, the company continued to expand and opened 275 branches (branches) all over the world. In 1986, the head office opened at No.15 Oxford Street, covering an area of 5, square feet. In addition, HMV (LSE: HMV) is a chain record store, which originated in Britain and has branches in many countries around the world.