FANCIFUL MARK A fictitious word refers to a word made up by subjective intention. Imaginary words are registered as trademarks, and trademark designers can combine the characteristics of goods or services to extend the imagination space infinitely, so as to achieve a perfect combination between trademarks and goods or services. Because the invented words have no inherent and specific meaning, they are registered as trademarks and will not be associated with any goods or services, so they are significant in all goods and services. For example, "KODAK Kodak" film and "HAIER Haier" electrical appliances are trademarks made up of fabricated words. Invented trademarks usually encounter great difficulties when products enter the market at the beginning, but once they are recognized and accepted by consumers, they can obtain the greatest recognition effect and the strongest protection.