First, trademarks have existed since ancient times, and the ancients attached great importance to the protection of trademarks. In the Song Dynasty, trademarks appeared in China. The development of folk culture in Song Dynasty was very prosperous, and there were many common folk entertainment places. In order to distinguish their own products from others', many merchants will ask intellectuals to think of a name for themselves and print it on their products with certain drawings, so that customers can distinguish and buy their own products.
For example, the trademark of the White Rabbit preserved in Liu Jia Acupuncture Shop of our National Museum depicts a picture of a white rabbit grinding a needle with a pestle in the middle, and it is full of detailed introduction to the products of its own shops around. This store must have been very popular in the Song Dynasty, which is why it has such a special trademark.
Second, invite celebrities to speak for you and use the celebrity effect to make your products sell faster. The ancient stars are not the stars we think now. In ancient times, actors had a low status and were not worthy to set an example for society. If you invite a performer to speak for you, it will undoubtedly reduce the value of your product. Therefore, ancient merchants would invite celebrities with backgrounds and identities to endorse their products. For example, in Ma Shuo, Bole once served as a spokesman, and that was after he became famous for his accurate identification of horses. A horse seller paid a lot of money to invite Bole to have a look at his horse, and then the news spread that his horse was taken away by Bole, and many people came to him to buy horses. His business is booming, and he makes a lot of money from it.
Third, Su Dongpo in history loved to order takeout. The take-away industry also appeared in the most prosperous Song Dynasty, and many shops provided door-to-door sales services to promote and sell their products. As long as someone needs to explain the time and place, then the store must deliver the products accurately.
The biggest loyal fan of takeaway is Su Dongpo, the most famous literary giant in our history. However, at that time, take-out was not called take-out, but called a foreign meeting. In order to invite guests to dinner, Su Dongpo didn't want to go directly to the restaurant for dinner, so he just asked the restaurant to cook a meal, then sent it home with kitchen utensils and returned it the next day.
In ancient times, there were many things that we didn't know existed only in modern civilization, such as football, glasses, soap and so on.