Is a well-known trademark an honorary title? Xiaozhuo clearly tells everyone that a well-known trademark is only a legal concept, not an honorary title. You can't help but ask, I clearly saw many products marked with "well-known trademark", and companies claimed in TV advertisements that they had won the honor of "China's well-known trademark". Am I wrong? (You can pay attention to Zhuoyi Huizhong Intellectual Property Official Website)