Wuyang brand ice cream is a well-known local gourmet brand. It was launched in the late 1960s and early 1970s. It has a history of more than 40 years and enjoys a high degree of popularity and reputation in Guangzhou and even Guangdong. The Wuyang brand ice cream products produced by Guangzhou Frozen Food Co., Ltd. have won more than 30 quality product titles from the Ministry of Light Industry, Guangdong Province, and Guangzhou City. In 1988, it won the only gold medal in the cold drink category at the first China Food Expo. In 1999, the Swiss company Nestlé acquired the equity of Guangzhou Frozen Food Company, currently holding 97 shares, and is exclusively managed by Nestlé.
Rising in the context of industrialization, allowing ice cream to be "taken with you"
After the founding of the People's Republic of China, the business of private ice houses in Guangzhou became prosperous again. In summer, in the shade under the arcade on the street, or in a corner of the alley, the business of the ice room is surprisingly hot: a small dish holds two or three colorful ice balls or snowballs, with a little red beans or fruits mixed on the side. , it became people’s most favorite delicacy in Zunre at that time. Considered from today's perspective, although some of Ice Room's products at that time had some shadow of ice cream, because there were no technical standards to refer to, they were really too low-level and too elementary.
It was at this time that Wuyang Ice Cream emerged rapidly riding on the spring breeze of industrialization. Around 1958, the Guangzhou Ice Factory, the predecessor of Guangzhou People's Food Factory, began to use its advantages in technology and equipment to produce ice cream. This was the beginning of the industrialized production of ice cream with large machines in Guangzhou's history. In the first few years, the ice cream produced only had manufacturers but no brands; as for Wuyang Ice Cream, due to its long history, there are at least two theories about its advent: According to the records of Guangzhou City, it is speculated that the advent of Wuyang Ice Cream should be It cannot be earlier than 1969; but old employees of the former Guangzhou People's Food Factory firmly believe that Wuyang Ice Cream existed before the Cultural Revolution, and the early 1960s should be the time when Wuyang Ice Cream came out.
No matter which statement is closer to the truth, there is no doubt that Wuyang Ice Cream has risen rapidly in the context of industrialization. Due to the high cost of private ice cream, the price of ice cream at that time ranged from a few cents to one and a half yuan, while the retail price of Wuyang Ice Cream cones was three cents and four cents. The price competitiveness is obvious; at the same time, with private ice cream Compared with the ice cream from Ice Room, Wuyang brand ice cream is larger, more regular in shape, and has more stable ingredients and nutritional composition. In order to allow citizens to "take the ice cream with them", the factory's technicians and workers at that time chose egg rolls to carry the ice cream - unlike today's ice cream cones, the egg rolls at that time could not realize assembly line production, and all workers The masters process it by hand one by one.
In the early 1960s, in order to meet the growing market demand for Wuyang Ice Cream, technicians and master workers of Guangzhou People's Food Factory took matters into their own hands to solve the problem of shortage of cold sources despite lack of funds. , has independently developed and produced four freezers with a production capacity of 200,000 kcal. If not for the impact of the Cultural Revolution, the sales of Wuyang Ice Cream might have continued to rise. However, with the advent of the "Cultural Revolution", Wuyang Ice Cream was ordered to change its name by relevant departments because the "Wuyang" brand had so-called "feudal consciousness" ( This detail is also circumstantial evidence that the "Wuyang" brand ice cream existed before the "Cultural Revolution").
Increase technological innovation and new product development, and strictly control product quality
After Nestlé jointly established Wuyang, more than 30 new products are introduced to the market every year, achieving good economic benefits. . He has successively introduced advanced production lines, such as the Big Drum production line that produces Nestlé's core strategic product flower cores, and established new product development laboratories to promote new product development.
In 2003, the national quality inspection department conducted "QS" certification for food quality and safety, and Guangzhou Frozen Food Co., Ltd. became one of the first eight ice cream companies in the country to receive certification. All the company's products now have the "QS" mark. In December 2006, it obtained the "Product Quality Inspection Exemption Certificate" issued by the State Administration of Quality Supervision, Inspection and Quarantine.
He increased market development and cooperation with wholesalers. In 2006, Wuyang brand ice cream increased by 23% and Nestlé brand ice cream increased by 30% compared with 2005.
To maintain the leading position in the market for Nestlé and Wuyang brand ice cream products. From 2002 to 2005, it won the title of Guangzhou Famous Trademark