Benefiting from the business philosophy of "quality is the life of an enterprise, reputation is the life of an enterprise", the company has rapidly developed by leaps and bounds, and has been rated as "the most growing private enterprise" and "civilized enterprise". "Private Enterprise with Integrity", "Enterprise with Excellent Reputation", and "Leading Enterprise in Agricultural Industrialization". Product quality has quickly been recognized by consumers.

In 2004, the "Dingfu" brand was rated as "Famous Trademark of Shandong Province". In August 2005, it was rated as one of the "Top Ten Brands" in Shandong Province. In September of the same year, Shandong Dingfu Food Co., Ltd. won the honorary title of "Shandong Province Famous Brand Product". The improvement and standardization of enterprise software and hardware have laid a solid foundation for the enterprise to take the road of branding and integrate with international standards in a timely manner, and created a good platform for the company to compete in the industry.

The company advocates "people-oriented, technology-based factory development", has recruited more than 50 college and technical secondary school students, and signed contracts with major colleges and universities to establish production, academic, and research training bases, laying a good foundation for corporate research and development. Based on the foundation, the Haomama, Peach Crisps, and sucrose-free biscuits developed successively have won the favor of consumers.