Many Taobao merchants have been complained about intellectual property rights. Many people do not understand how Taobao defines the rules for infringement of intellectual property rights. So will Taobao lose points if it is complained about intellectual property rights? How many points will be deducted from complaints about Taobao’s intellectual property rights?

1. Will points be deducted if Taobao is complained about intellectual property rights?

Generally speaking, points will be deducted.

2. Interpretation of rules on how Taobao defines infringement of intellectual property rights:

1. For the first time the same user is complained of infringement of the same Taobao intellectual property rights, points will be deducted. If the Taobao intellectual property complaint is established, points will be deducted. 4 points;

2. If the same user is complained against the same Taobao intellectual property again, it will be regarded as repeated infringement, and 8 points will be deducted each time. However, the time of the second complaint is the same as the time of the last complaint for which points were deducted. If the date is within 5 days (including 5 days), no points will be deducted.

For other general Taobao intellectual property infringements, 4 points will be deducted for the first time, 8 points will be deducted for the second and subsequent times, and 24 points will be deducted for serious cases. Serious cases include: It is not limited to behaviors such as placing the wrong category, using deformed words, covering trademarks, decorating shops, diverting traffic, etc. to avoid punishment.

Authentic products actually have sales channel restrictions in a strict sense, which is especially reflected in the sales of higher value products. Because products are not only pre-sales, but also after-sales. For example: This product is sold in Zhejiang. If you take the goods from Hainan and sell them to Zhejiang, Zhejiang will be responsible for the after-sales service. This cannot be called a genuine product in the strict sense. Therefore, in order to maintain this balance, manufacturers stipulate that no cross-selling products are allowed. In other words, although this product is produced by this company, it is still different from the genuine product in the strict sense.

3. You need to clarify the strong relationship between genuine products and fake goods:

Once the prices are confused, the profits of the middlemen will be damaged, causing the middlemen to distrust the manufacturers. They lose confidence in distributing their products until they refuse to sell them. At the same time, your behavior may damage the brand image and prevent the initial investment from getting a reasonable return. In particular, consumers cannot enjoy normal after-sales service guarantees.

The above is the relevant content about how many points will be deducted for Taobao intellectual property complaints. The Patent Science and Technology Center will introduce it to you here. I hope it will be helpful to you.