The first time was 65438+1October 65438+June, Polaris recalled 1 10 domestic Polaris 2? .
Because of the internal logic problem of BECM software, the electronic control unit may be reset intermittently, which will lead to the disconnection of the high-voltage system. In severe cases, the vehicle will suddenly turn off and cause an accident.
The second time was 10 year129 October, and Polaris recalled 4586 Polaris 2 worldwide.
It is because the inverter on Polaris 2 may fail, which will affect the conversion of electric energy in the battery into automobile power, leading to accident risk.
It is reported that before the recall, some European car owners said that Polaris 2 would not be able to continue driving while driving, which contributed to the global recall of Polaris 2.
The third time is165438+1October 13, Polaris 2? Paavo again.
This time, the tin-plated terminals bolted to the large-capacity capacitors of the front and rear axle inverters will cause short circuit between the positive and negative poles of high-voltage DC, resulting in no high-voltage power supply for the front and rear axle inverters. When there is a problem, the stopped vehicle cannot start, and the moving vehicle will lose power.
I wrote such a detailed estimate this time because I was afraid that everyone would think it was the same thing to recall.
But it doesn't matter. It's been recalled three times anyway. Which one is stronger? It's also a star of Volvo.
For consumers, the most important thing is product quality and safety. Polaris has been recalled three times in just half a month before it was shipped in batches, and its brand image is undoubtedly very damaged, which greatly affects consumers' choice.
There are constant recalls that affect the brand image, and at the same time, logo events are banned.
According to the European Automotive News, Polaris was sued by Citroen for trademark infringement. Finally, according to the ruling of the Paris court, Polaris needs to pay Citroen 6.5438+0.5 million euros for trademark problems, and can't use the Polaris logo in France in the next six months.
There is so much trouble in a short time that Polaris doesn't go against the current.
Polaris is a high-end electric vehicle brand jointly invested by Geely and Volvo. The models currently on sale are Polestar? 1 and Polestar? 2 (hereinafter referred to as "Polaris 1" and "Polaris 2?" )。
Polaris? 1? Positioning is an electric hybrid GT coupe, and the price is as high as 654.38+0.45 million yuan. Limited to 500 sets worldwide, it has been on the market for more than a year, and it is estimated that 500 sets are still on sale …
Polaris? 2? It is a luxury pure electric medium-sized car with a price of 29.8-410.8 million yuan. Many people will be Polaris? 2? As Tesla? Models? 3? Competitors. However, the model? 3? Our sales have been good. In June, the domestic market sales reached 65,438+0.265,438+0,000 vehicles. But Polaris 2? Sales are not very optimistic. Although the price is similar, Polaris 2? The delivered model is only the first version of 4,654.38+0.8 million yuan. It is not clear how powerful the basic version of 298,000 yuan is and when it will be launched.
After the star, subsidies and discounts? 2? The first edition cost more than 360 thousand yuan, but the sales volume is still flat. In order to make a wave of sales, Polaris? 2? Decided to sell the long-life dual-motor version, probably in order not to let everyone feel that it is another price cut, and made up a new version from scratch.
This long battery life version, the test cruising range may reach 450 kilometers, the data is the same as the first one, and the battery is also 70 kWh. According to the actual test data abroad, the battery life is about 300 kilometers.
Huh? This is the long battery life? At present, most electric vehicles in China aim at 600 kilometers of battery life. Polaris? 2? Don't think that I didn't learn math well in primary school.
The current long-lived version of Polaris? 2? The price is 338,000 yuan, cash? 3? Keep cutting prices, sales have not broken out, Polaris? 2? This price is not to mention battery life, at least consumers will not buy it at present.
It is worth mentioning that Polaris Global CEO? Thomas? Ingenlath is full of confidence in Polaris brand. He once publicly said: "Polaris's goal is not only to become a strong challenger of Tesla in China, but also to grab cakes from traditional luxury car players such as BBA." However, as far as the current new energy market environment in China is concerned, BBA is gradually improving its electric vehicle layout in addition to its powerful competitor Tesla.
However, u 1s 1, I feel that Polaris' goal of selling more than 50,000 vehicles in two to three years is really difficult to achieve.
Editor: Nina
Review: Take your time.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.