In terms of brand building and protection, most of the drugs developed by the company have applied for national patents, which protects the company's intellectual property rights, eliminates duplication of construction, and reserves space for the development of the company. From 1999 to the present, Jingzhu Tibetan Medicine has held several "Jingzhu Tibetan Medicine Social Evaluation Meetings". Patients who have taken Jingzhu products directly describe the efficacy and feelings of the medicine, and evaluate the company and products, which greatly improves the relationship between products and Corporate reputation and social influence. It has invested more than 1 billion in advertising across the country and carried out strong advertising in mainstream media in more than 200 large and medium-sized cities across the country, making the "Jingzhu" brand deeply rooted in the hearts of the people, and was rated as "China's Well-known Trademark" by the State Administration for Industry and Commerce!
Under the dual effects of market training and internal corporate training, Jingzhu Group has created an efficient management team and marketing team. Hundreds of offices have been set up in major cities across the country, and the sales network has covered county-level markets. The medicine has entered many hospitals and tens of thousands of pharmacies across the country, and its efficacy has been widely praised by doctors and patients. At the same time, the "Jingzhu Chinese and Tibetan Medicine Training Center" was established to train professional consulting service personnel in Chinese and Tibetan medicine all year round. In recent years, with the country's strict management and rectification of the pharmaceutical market, rising raw material and labor costs, and rising promotion costs, Jingzhu's sales have grown at an average annual rate of 30%.
"Six unifications", "Three savings" and "Three profits"
Qinghai Province has many Tibetan medicine manufacturers, but the market network is not complete. At the end of 2005, at the suggestion of the Qinghai Provincial Government, Jingzhu Tibetan Medicine Group took the lead in marketing integration of Chinese and Tibetan medicine companies in Qinghai Province and established a group buying and selling manufacturer alliance. The Group Buying and Group Selling Manufacturers Alliance adheres to the principle of "choose five and don't choose five" to choose those with good efficacy, not those with poor efficacy, those with good brands, not those with poor market feedback, and those with credibility, not those without credibility. Choose affordable medicines and avoid overpriced medicines. In the name of the alliance, we negotiate with major businesses and pharmacies to achieve high discounts on over-the-counter products, save the cost of over-the-counter products at terminals, and enable quick payment. Establish a "National Ethnic Medicine Chain Display Counter" in pharmacies to display ethnic medicines in a centralized manner, and uniformly provide consultants with professional training in ethnic medicine knowledge. Through meticulous services, the advantages of Tibetan medicine in treating difficult and miscellaneous diseases can be fully utilized, so that The common people now have precise medication guidance, and differentiated treatment based on symptoms improves patients' recognition of Chinese and Tibetan medicine. The group sales and group purchase manufacturer alliance achieves the "three savings" and achieves the goal of "three profits" with "six unifications": unified procurement, unified terminal entry, unified training, unified publicity, unified sales, and unified services; "three savings" "It means saving manpower, saving financial resources, and saving material resources; "Three conveniences" means convenience for manufacturers to sell, convenience for merchants to purchase, and convenience for patients to purchase medicines; "Three profits" means profits for manufacturers, merchants, and alliances.
Jingzhu Tibetan Medicine, together with the Ministry of Health, the All-China Women’s Federation, and the China Women’s Health Series Organizing Committee, jointly established the “China Family Health Popularization Project Health Service Promotion Center”. With women and the elderly as the main body, health education, medical knowledge, and guidance on medical treatment and medication are widely spread into urban communities to improve family health awareness and self-care capabilities. At the same time, "Family Medicine Boxes" and "Family Health Cards" were issued to 20 cities in 19 provinces and cities across the country, and a 300-seat family health call center was established to enable ordinary people to enjoy thoughtful health guidance, preferential medical drugs, Free health check-up and other services. Bring health into every community and every family.
Building the “Medicine Capital of the West”
In 2008, Jingzhu Tibetan Medicine Group integrated the overall advantages of the group and concentrated on the industrialization, scale and intensive development of Sino-Tibetan medicine. Establish a complete medical and health industry chain that integrates medicinal planting, pharmaceutical production, pharmaceutical warehousing, pharmaceutical wholesale sales, and after-sales services. In terms of sales, we boldly developed and tried various sales channels and networks. We established the Chongwen District Tibetan Culture Center in Beijing, which became a propaganda base for Tibetan culture and Tibetan medicine. We also established the Beijing Chongwen Jingzhu Tibetan Medicine and Traditional Chinese Medicine Clinic, which pays equal attention to the integration of medicine and medicine. . At the same time, Jingzhu Deyu Health Restaurant was established, which combined Tibetan singing and dancing, Tibetan food and medicinal diet with China’s thousands of years of food and health culture, and achieved good economic benefits. In terms of warehousing and logistics, the main building of the Jingzhu Tibetan Medicine Biopark has been completed, with a total construction area of ??19,050m2. It will be built into the "Medicine Capital of the West" and a drug distribution center and warehousing center in the west, thereby solving the warehousing and storage problems of medicines in the west. Logistics and distribution issues.
In terms of after-sales service, Jingzhu Jianjie Member Club has been established to create the largest health management consulting platform in China, providing members with health knowledge popularization, health management and intervention, disease treatment, medical guidance and other services... and implementing three-dimensional innovative membership. Customized marketing enables members to enjoy products with the lowest discounts and convenient and affordable services.