Trademark renewal refers to the system in which the owner of a registered trademark goes through certain procedures according to law within ten years after the expiration of the validity period of trademark registration to extend the validity period of his registered trademark.
Why renew the trademark?
According to the provisions of the Trademark Law, if a trademark needs to be used after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before its expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.
What are the consequences of not handling the trademark renewal exhibition in time?
1, many trademark owners think that the cost of trademark renewal is much more expensive than re-application. As we all know, renewal is only a formal requirement to examine the subject qualification. After applying for renewal of the registration certificate, the exclusive right to use a trademark may be extended for 10 years without substantive examination. The reapplication of a trademark is the same as the new application.
2, in addition to the formal requirements review, but also to conduct a substantive review. The so-called substantive examination is to compare the applied trademark with the trademark in the trademark library. If they are identical or similar in advance, they will be rejected, thus losing the trademark right.
3. Some applicants did not submit the application for extending the exclusive right time during the trademark renewal period. After that, I thought it was ok to reapply. In fact, I made a serious mistake, because I didn't know how many people wanted to use a good trademark. Maybe because of this step, I gave up my trademark right. It caused irreparable losses and then was repurchased at a high price. In addition, it takes longer to re-register a trademark than to renew it.
How to renew the trademark?
1, entrust a trademark agency to handle trademark renewal.
2. The trademark owner directly goes to the trademark registration hall of the Trademark Office to renew the trademark.