1848, armand Biju family set up a factory in Paris, mainly producing saws, springs and gears. 1896, Bijou founded Peugeot Automobile Company in Yael, Montpellier. 1976 and Citroen Automobile Company form Peugeot Group, which is the third largest automobile company in Europe. "PEUGEOT" was once translated as "Bieru", and the company adopted "Lion" as its trademark.

Peugeot's trademark pattern is the emblem of the Yale family, the founder of Mombelli Yale. It is said that Beyale's ancestors explored America and Africa, where they saw a magical animal-the lion, so they used the lion as a family badge. Later, this little lion became the provincial emblem of Mombelli's Yar province.