According to the relevant provisions of the Trademark Law, a trademark change is made because a trademark registrant needs to change the address and registration information, and so on. Trademark transfer is a transfer activity that exists on a certain legal basis because the trademark holder needs to transfer the trademark to others for use. It can be seen that when a registered trademark is changed, only the registered address and other information are changed, but the owner of the trademark has not changed. Trademark transfer is to directly change the owner of the trademark. Whether to change the trademark holder is one of the important criteria for enterprises to choose trademark change or trademark transfer.

Secondly, if enterprises merge, set up independent companies or change legal persons for some reasons, and this kind of enterprise restructuring occurs, they also need to go through the formalities of trademark transfer instead of trademark change. Trademark transfer also needs to pay attention to many problems. For example, if a number of similar products use a trademark or multiple trademarks of the same trademark registrant, one or more of them cannot be transferred, otherwise the same trademark will be used by multiple registrants. Therefore, the state stipulates that when similar products have many similar trademarks, the registrant shall transfer the similar trademarks together. However, there is no mention of what to do if a registrant transfers a similar trademark to many people. Therefore, we should know more about the transfer and see if the holder's trademark has a similar trademark and transferred it to others, otherwise it will bring unnecessary trouble. In addition to the above suggestions, the transferee can also inquire about the similar trademark and the same trademark before purchasing the trademark, so as to ensure that the similar trademark or the same trademark of the same transferor is transferred or revoked at the same time, and it can also prevent the same transferor from transferring the same trademark to multiple transferees. Otherwise, unnecessary disputes will also bring unnecessary trouble to people.

when transferring a trademark, the assignor should sign relevant contracts with the assignee, and the trademark can be transferred only after various transfer matters are established and clearly discussed. If the trademark belongs to cigarettes, medicines and other trademarks with special properties, both parties to the transfer shall show the relevant business licenses at the time of transfer, and have the business qualification to operate such products. When the trademark is transferred to the transferee, the transferee must also maintain the quality of the original trademark products, thus benefiting the consumer groups.