hummel is a Danish sportswear brand.

Compared with adidas founded in 1948 and Nike founded in 1971, hummel originated in 1923 brings us a longer and ancient historical heritage. Over the years, Hummel has created numerous honors. The world's first pair of spiked football shoes was invented and promoted by Hummel, which influenced the entire football world. In the 1992 European Championships, the Danish team sponsored by hummel created a "Danish fairy tale" that shocked the world. After entering the 21st century, hummel has won more and more international recognition and won the "Global Sports Fashion Award" many times.

Brand introduction:

The word hummel means bumblebee in German. According to aerodynamic principles, bumblebees do not have the ability to fly. The company's name was hummel, which was inspired by the personality of Bumblebee.

Hummel was once the clothing sponsor of the Danish national football team and famous football clubs such as Real Madrid, Tottenham Hotspur and Aston Villa. In particular, the uniforms designed for the Danish national football team for the 1986 World Cup and the 1992 European Cup left a deep impression on sports fans with their avant-garde and fashionable style.

Sponsored sports include football, basketball, volleyball, handball, cricket, ice hockey, rugby, Australian rules football, etc. In recent years, hummel has drawn inspiration from street culture trends and launched the street sports style Hive trend, which advocates a life attitude of "passionate, unique, unique, energetic and healthy, loving life and pursuing dreams".