In Minsheng Road, Guiyang City, a tofu shop named Century New is crowded with people. There are many varieties of soybean milk, spicy tofu, fried tofu and white tofu 10. The owner of this shop is Yu. After graduating from Guiyang Business School in 2005, I worked as a salesman and a supermarket guide, but I couldn't eat a' youth meal' with a skill.
I found that people's lives can't be separated from bean products. They need soybean milk for breakfast and tofu for eating. In 2006, Yu spent more than 5,000 yuan in Kunming to learn the processing technology of bean products. Two months later, he mastered the technology of making all kinds of tofu and soybean milk. Later, with the encouragement and support of cooking school, he began to try his first independent venture.
The cost of starting a business for the first time is more than 30 thousand yuan borrowed from me. With this money, Yu opened his first bean product shop in a relatively remote market in Kunming. After the bean products store opened, it has been operating in a bleak way. After barely maintaining for two months, the soybean milk shop had to close due to lack of funds.
The experience of starting your own business for the first time is short and painful. In the three years from 2006 to now, Yu has been summing up and thinking about the reasons for the failure of self-employment at that time. He found that the failure of starting his own business for the first time was due to three reasons: improper site selection, insufficient service experience and insufficient management experience.
I will get up from where I fell, so I decided to walk away from the old road of tofu mill. Although I still opened the bean curd shop, I was much more cautious this time. In order to avoid the break of the capital chain in the course of operation, I gritted my teeth and borrowed 60,000 yuan from the rural credit cooperatives and another 50,000 yuan, and prepared a total of 1 100000 yuan as the continuous investment funds for starting a business. Start site selection and market research one month in advance and do your homework; Use the latest electronic bean curd machine to ensure that the technology is not backward; Recruited several fresh graduates as waiters and trained for two months to improve service quality. After a failure, I am very cautious about every step.
Looking at the crowded tofu shop, I couldn't hide my pride. He chose the name of "New Century" tofu shop for two reasons. One is close to the times, the other is that entrepreneurship is a new beginning, and he hopes to have a good prospect.
Advanced technology and thoughtful service make Yu's bean products shop prosperous, and Yu is also full of sense of accomplishment.
Case 2: Among the 50,000 "Tofu Lang", Yan Weibin is the only one who can make his own brand with annual sales exceeding 10 million yuan.
Shipai Town, Zhongxiang City, a famous "hometown of tofu" in China, has 50,000 people making and selling tofu all over the country. It is said that the annual Spring Festival brings back 300 million yuan.
Among these 50,000 "Tofu Lang", only Yan Weibin can make his own brand with annual sales exceeding 10 million. Yan Weibin was born in poverty, lost his father in childhood and was brought up by his brother and sister-in-law. At school, Yan Weibin got good grades and has been the monitor. He dreams of being admitted to a famous university and doing something great in the future. However, as the college entrance examination approaches, Yan Weibin hesitates: according to his academic performance, it is no problem to enter a university. But once I become the first place, where can I get money to pay my tuition? Isn't it necessary to increase the burden on my sister-in-law
Looking at her busy and tired figure, Yan Weibin made a painful decision: not to take the college entrance examination.
From then on, Yan Weibin began to make tofu with his brother and sister-in-law and sell tofu door to door. Zhong Xiang has a saying: "There are three difficulties in the world, and it will take Yan Weibin some time to understand the power of this sentence."
1987 autumn, Yan Weibin, a tall, thin and gentle man, carries nearly 100 kilograms of tofu every day and sells it in various villages. A catty of tofu for a catty of rice, the burden is always so heavy. I have to walk more than 20 kilometers every day, and thick calluses are worn on my shoulders. Sometimes I accidentally step on a puddle and fall down, or I run into a vicious dog and wrestle with it. I spilled a car full of tofu, and I was distressed and scared. I sat alone on the ridge and wiped my tears.
Although bitterness is bitterness, Yan Weibin has a belief that has never been erased, that is, if you are a champion, selling tofu will make you famous. After picking tofu for three months, Yan Weibin said to his brother: the consumption level in rural areas is limited and the transportation is inconvenient. We are going to develop in big cities.
Second, after hearing from fellow villagers that Lanzhou people love tofu, but no one makes tofu, Yan Weibin decided to take Lanzhou as the first stop of his "urban strategy".
From 65438 to 0988, Yan Weibin opened a small tofu shop in Lanzhou. Relying on hard work and the good taste of tofu, this shop has won the trust and love of the surrounding residents. Yan Weibin recalled that it was very satisfying to earn 5.86 yuan a day. He didn't go home that Spring Festival because he didn't want to make money. As a result, during the 15 days of Chinese New Year, he made and sold his own tofu, which made 600 yuan a net profit and accumulated the greatest fortune in his life.
Yan Weibin is a restless person. He always looks for business opportunities whenever he has time. He found that some university canteens needed tofu supply, so he went to those schools to set up stalls to sell it. He also made some bean products, such as spicy douchi and dried fragrant beans, and sent them to various markets for wholesale sales by tricycle.
With this dream, Yan Weibin moved to Beijing, Xiamen and other cities for development, and never met a good opportunity. 1At the end of 1997, Yan Weibin started a business in Wuhan and set up a bean product processing factory in Yangyuan, Wuchang to supply some markets nearby.
In September, 1998, the buyer of Zhong Bai Warehouse Supermarket Company found Yan Weibin and said to him, "Shipai Town in Zhongxiang is a famous hometown of tofu. Many consumers say that you have an ancestral formula and tofu is delicious. Are you willing to supply it to our company? "
Yan Weibin, who has been searching for business opportunities, welcomed the invitation from Zhong Bai Warehouse.
Moreover, only the entrance fee of 1000 yuan can be deducted in future installments.
Yan Weibin described his feelings after becoming a warehouse supplier in Zhong Bai: "The world suddenly opened." With the opening of more and more branches in Zhong Bai Warehouse, Yan Weibin's sales have soared from 30,000 yuan per month to nearly 700,000 yuan per month, and he has also built a factory and employed hundreds of workers.
Just when Yan Weibin was happy to realize his dream, Cheng Jun, general manager of Zhong Bai Warehouse, asked him to register the brand of bean products, build a tofu shop in the fresh area of the store, and make and sell tofu with cultural flavor on the spot.
In 2002, Yan Weibin launched the brand "Douxiangju" and registered the trademark. In 2003, when Zhong Bai Warehousing Friendship Road Store opened, people found a quaint and unique building in the fresh food area? Yan Weibin's Douxiangju bean curd shop is the first bean curd shop in Jiangcheng. Here, consumers can not only witness the whole process of tofu making, but also learn about the historical origin and nutritional components of tofu from the words carved on the wall.
Yan Weibin said that although the on-site production of supermarkets needs to increase equipment and manpower, the cost has increased a lot, but the brand of "bean fragrant gathering" has been played out, so that many consumers can think of "bean fragrant gathering" as soon as they buy tofu, which is worth it.
Since last year, Zhong Bai Warehouse has opened stores in second-and third-tier cities in the province, and Yan Weibin has also opened the "bean fragrance party" to those cities. On the one hand, it supplies the supermarket, on the other hand, it makes itself a chain bean product company in the province.
At present, the total assets of Douxiangju Bean Products Company reach 3 million yuan, and the annual sales exceed 65.438 billion yuan. Yan Weibin said that within three years, he is confident that the company's annual sales will reach 30 million yuan.
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