1. Your brand, trademark, logo or logo should conform to your corporate culture, brand positioning, corporate characteristics and other corporate image symbols, so that consumers or customers can be associated with your corporate culture and corporate products at the first time, and everyone can naturally associate with your business and products.

Second, your brand logo or logo design should not only have a certain corporate culture connotation, but also be concise and clear, so that consumers can identify your logo or logo as soon as possible. Only in this way can you experience the baptism of time and not fall behind. Like Nike's logo or logo, it is a hook, concise and clear, with profound corporate connotation, and it is a successful logo or logo that will remain unchanged for a hundred years. This is also the reason why many domestic enterprises frequently change their trademarks because of poor logo or poor logo design. Only if they are rich in corporate culture and simple and clear can they avoid changing their brand logo or logo.

Third, the flexible use of trademark logo or logo A successful trademark logo or logo can be used flexibly in various ways, from large to small, with strong performance space in various application sizes and different screen objects, and it is flexible, exquisite and beautiful.

Fourth, the use of color specification, because a trademark logo or logo in publicity, will encounter different pictures, different colors, so the use of trademark logo or logo should be suitable for the visual aesthetics of publicity, and be standardized.