Print shops are generally suitable for opening in schools or communities, so how to position the print shop’s service groups? The following is a print shop business plan I compiled for you for your reference.
Print Shop Business Plan Part 1
1. Market Analysis:
xxx Print Shop is a collection of printing, copying, graphic advertising, and artistic photo design It is an individual private enterprise unit that integrates other service projects. Compared with similar stores currently on the market, it has innovations in service items and service methods.
Analysis from the service items: printing and copying are very traditional services in recent years, especially for teachers and students in colleges and universities. These services make it more convenient for their study and work; covers, signs , Graphic advertising design is a service item that has gradually become popular with the development of the market economy. It is a commonly used publicity method for any public institution or individual in the publicity process. Therefore, these services are unlikely to be eliminated in a short time with the development of the economy; artistic photos and fast digital photography are processed with the help of computers. As well as digital high-tech means, it is a relatively high-tech service project for young consumer groups; customized courseware and courseware training services are mainly aimed at students in normal colleges. It is a low-consumption service, mainly for convenience Communicate and exchange with student groups to expand consumer groups; sell various CDs and discs. This service can be promoted as a later service project.
Analysis from the service method: Feature 1: Door-to-door service, that is, on the basis of large quantities and high consumption, things (such as printed products, designed products, digital photography and other services) can be delivered to your door. Feature 2: Use the Internet as a medium for us to communicate with consumer groups, and establish our own websites, blogs, QQ groups, etc. Feature three: Carry out some voluntary activities. Such as carrying out courseware training and setting up positions for poor students.
From the perspective of service group analysis: From the perspective of the consumer group category of this service industry, he can be students, teachers and other individuals, participating in services such as printing, copying, cover design, digital snapshots of art photos, courseware training, etc.; also It can be a public institution, such as a store, etc. He is mainly involved in services such as signage design and graphic advertising design. In the early days of entrepreneurship, the service industry mainly focused on consumer groups within schools. After the service industry entered a relatively stable stage, the consumer groups were further promoted, hoping to include consumer groups outside the school into the main consumer group.
2. Early preparation:
Publicity preparation:
1. Establish your own website, blog, and QQ group to promote our store's various services.
2. Carry out publicity activities through leaflets, posters, postcards, etc.
3. Carry out pairing activities with a certain college, and the pairing unit will do various forms of publicity for us. (Detailed planning required)
4. Participate in the school’s “Wednesday Market” and set up stalls for promotion.
Manpower preparation:
Two skilled workers, two bosses (good friends), and several positions for poor students.
Material preparation:
Two printers (estimated value?), two copiers (estimated value?), three computers (estimated value: 9,000 yuan), and one telephone (estimated value: 50 yuan) ), a plastic sealing machine (estimate?), and a scanner (estimate?).
Financial preparation:
Estimates of equipment type: ￥800/month, technicians: 800/month, store monthly rent: ￥, various management fees: ￥, estimated consumption: ￥.
3. Service item details:
Printing, copying, self-recommendation book design, title page design, advertising design, scanning, digital art photo design, snapshots, customized courseware and courseware training, Signage design.
IV. Special Activities
1) 0 yuan per sheet, that is, if you only copy or print 1 sheet, it is free. Through this method, we can attract customers and improve the credibility of xxx printing shop.
2) Provide work-study positions. He who helps others helps himself. While seeking profits, the xxx printing shop should do what it can to repay the society.
The poverty relief plan of xxx Printing Store is based on the actual needs of poor college students. Students assist xxx Printing Store in carrying out some activities through voluntary paid labor. For example, arrange a number of work-study students to help xxx printing shop do some publicity work at the Wednesday market.
3) Door-to-door service. That is, on the basis of large quantities and high consumption, things (such as printed products, designed products, digital photography and other services) can be delivered to your door.
4) Free courseware training. That is, by providing free courseware training to students, it can promote communication and exchange between the service industry and teachers and students of colleges and universities, thereby further expanding the influence and popularity of our store.
5. Fund budget:
Printing 0.3 yuan/sheet
Copying 0.1 yuan/sheet
Typing 0 per 1,000 words typed 1 yuan
Self-recommendation book design 3 yuan/sheet, 5 yuan/sheet
Title page design 3 yuan/sheet, 5 yuan/sheet
Promotional advertisement design< /p>
Scanning
Digital art photo design
1-inch to 2-inch photos cost 10 yuan per set
Customized courseware costs 10 yuan per set
p>
Courseware training 0 0 yuan 1 person
Signage design
Income and expenditure budget
Expenditure items expenditure expenses income items income expenses
Technical worker salary (2 people) 1,600 yuan
Household expenses (electricity and water bills, catering waste, etc.) 1,500 yuan
Instrument maintenance 200 yuan
Services Project cost
Publicity 200 yuan
Internet fee 80 yuan
6. Business hours:
8:00 in the morning? 9:00 in the evening: 00
Print Shop Business Plan Part 2
3D printing (3DP) is a type of rapid prototyping technology. It is based on digital model files and uses powdered metal Or adhesive materials such as plastic, a technology that constructs objects by printing layer by layer.
3D printing is usually achieved using digital technology material printers. It is often used to make models in the fields of mold manufacturing, industrial design and other fields, and is gradually used in the direct manufacturing of some products. There are already parts printed using this technology. The technology has applications in jewelry, footwear, industrial design, architecture, engineering and construction (AEC), automotive, aerospace, dental and medical industries, education, geographic information systems, civil engineering, firearms, and other fields 3D printing entrepreneurship Plan sample 3D printing business plan sample.
This business plan includes three parts: abstract, review, and appendix. The abstract is listed at the front of the 3D printing business plan, which condenses the essence of the business plan. The summary covers the key points of the 3D printing business plan so that readers can review the plan and make judgments in the shortest possible time. The most important part of the second part is product/service introduction, personnel organization, marketing strategy, market forecast, and financial planning. 3. Attach a schedule and other relevant information at the end of the 3D printing business plan.
Value Reflection and Quality Assurance
The 3D printing project business plan template is a version drawn up by the center after soliciting suggestions from many well-known VCs to facilitate investors to understand your 3D printing in detail Project situation 3D printing business plan sample investment and entrepreneurship.
In the process of careful production and writing by the center, it will be modified according to the characteristics of your 3D printing project; this plan is a detailed version and can be sent to interested VCs or before making an appointment with investors;
Contents
(1) Basic information of the company
A brief introduction to the establishment time, registered capital, business products, employee size, etc.
(2) Products/ Service introduction
A brief description of the company's main products and series of services
(3) Industry/market analysis
A brief description of the industry status, market capacity, and market development A brief analysis of prospects and consumer acceptance
(4) Business status quo
A brief analysis of market share and number of customers
(V) Financial analysis
p>Cumulative investment, output, income and profit for the year since the establishment of the company
(6) Financing plan
Financing amount, shareholding ratio, financing period, exit method
p>
Part 1 Company Profile
(1) Company Introduction
Detailed introduction to the company’s background, scale, team, and capital composition
1. Major shareholders
Name of shareholder, amount of capital contribution, form of shareholding, contact number, contact number
2. Team introduction
For each core team member, in terms of technology, operation or management Introduce the experience and successful experience
3. Organizational structure
4. Employee situation
(2) Operating and financial history
( 3) External public relations
Strategic support, partners, etc.
(4) Company business strategy
Development in the near future and the next 3-5 years Direction, development strategy and goals to be achieved
Part 2 Products and Services
(1) Introduction to 3D printing products and services
(2) 3D printing Core competitiveness or technical advantage
(3) 3D printing product patents and registered trademarks
Part 3 Industry and Market
(1) Industry situation
p>
Development history and trends of the 3D printing industry, technical barriers, trade barriers, and policy restrictions to entering the industry
(2) Market potential
Regarding the 3D printing market capacity, Analysis of market development prospects, consumer acceptance and consumption behavior
(3) Industry competition analysis
Comparative analysis of major competitors and their advantages and disadvantages, including performance, price, service and other aspects
(4) Revenue (profit) model
Business charges, revenue model, from which business links and customer groups to obtain revenue and profits
( 5) Market planning
The company’s sales revenue forecast for the next 3-5 years (if financing is unsuccessful)
Part 4 Marketing Strategy
(1) 3D printing target market analysis
(2) 3D printing customer behavior analysis
(3) 3D printing marketing business plan
(1) Establish sales network, sales Strategies for channels, establishment of agents, and distributors
(2) Advertising and promotion strategies
(3) Pricing strategies for products/services
(4) Incentive mechanism for the sales team
(4) 3D printing service quality control
Part 5 Financial Plan
Please provide the following financial forecast. And explain the basis for the prediction:
Balance sheet of 3D printing projects in the next 3-5 years
> 3D printing project cash flow statement for the next 3-5 years
Profit and loss statement for the next 3-5 years
Part 6 Financing plan
(1) Financing methods
Details how much capital is needed for future staged development, how much the company can provide, and how much investment is needed. Financing amount, shareholding ratio, financing term
(2) Purpose of funds
(3) Exit method
Part 7 Risk Control
Describe the risks that may be encountered during the implementation of the 3D printing project and their countermeasures. Including: technical risks, market risks, management risks, policy risks, etc.
Print Shop Business Plan Part 3
Foreword
According to online survey data, More than 75% of young people want to have their own personalized products, more than 20% of people are willing to accept such personalized products, and more than 80% of people like to design their own personality
For the patterns on the products, more than 90% of people will choose gifts that are meaningful and commemorative.
Our store’s services meet the needs of customers, and its printed products are novel and memorable. value. Regarding gift giving
Many people don’t know what to give. They feel that it lacks novelty and meaning, and some of the products they want are rarely available in the market
So after seeing the gap in the market and conducting market research, I thought of opening a pattern printing shop to try to start a business.
1. Business direction
1. Provide young students with T-shirts, shoes and couple clothing printed with unique numbers, patterns, and photos
Youthful style.
2. Provide services for student dormitories (dormitory uniforms), classes (class uniforms), and community collective clothing to reflect the spirit of collective unity and mutual care.
3. Give souvenirs to new students’ parents and graduates to each other after leaving school;
4. Provide couple’s clothing and family clothing in the community, and provide personalized services for young office workers. Especially
It is a great gift for family members as souvenirs on Valentine's Day, Mother's Day, Children's Day, Teacher's Day, Christmas, New Year's Day (Spring Festival) and other festivals, and on birthdays, weddings, wedding anniversaries, etc.
Friends, help customers express their love to their relatives
Friends.
2. Business services
1. Provide semi-finished products (T-shirts, shoes) and printing services. Such as printing photos, scenery, patterns,
numbers (such as 1314? Forever?, 520 I love you, 918? Come on?), personalized signatures
onto T-shirts, On shoes.
2. Only pattern printing services are provided. Customers select patterns (such as cartoons, photos, scenery, etc.).
Print patterns on cups, crystals, ceramics, bags and other items.
3. Service concept: Print whatever you like and print youth.
Print whatever you want and print out true love.
IV. Development Strategy
Facing the vast market, our store adopts a phased development strategy. Plan and develop according to predetermined goals
In the first stage (about 11 months), as a college student, you can apply for a college student from the school
The entrepreneurship practice base will be used as a storefront, starting with on-campus students, freshmen, graduates and couples. An entry point for the market
. Freshmen prefer new things, or print pictures of landmark buildings such as our school gate
as a souvenir for their parents to take home. Graduates mostly give each other souvenirs. You can also explore the market in various clubs, classes, dormitories and other groups on campus. There are also couple costumes, couple cups, etc.
The second stage.
We plan to recover the initial investment cost after operating on campus for 11 months
We plan to continue to develop the community market, and at the same time cooperate with hotels to enter the wedding, birthday and other banquet markets,
Build the reputation of our store.
The third stage. When our service products are successfully accepted and recognized by more people, our store will extend its service scope to high-level business people and politicians, and specially create products that suit their identities
< p> Product. China's tradition of paying attention to reciprocity has made our products a new way of giving gifts to them.For example, printing nostalgic old photos on items as gifts is a great choice.
5. Market Competitive Advantage Analysis
1. Our pattern printing shop has flexibility and diversity, allowing consumers to choose patterns and styles
This is something that other fixed-printed products cannot have.
2. We also have a huge advantage in commodity prices. Take a T-shirt as an example. It is printed with better materials. The price of T-shirts currently sold in the market is 20-30 yuan, and the pattern printed in our store is
The price of the T-shirts made by brush is scheduled to be 25-35 yuan.
3. The patterns printed in our store are not only on T-shirts, but also on shoes, cups, crystals, etc.
To meet the different needs of consumers. Different products can be chosen as main products in different seasons. For example, in summer
focus on the T-shirt market, and in winter, shoes can be the main product. The form is flexible and the limiting factors are greatly reduced.
4. Our store not only aims to enter the daily necessities industry, but also enters the gift and souvenir industry
and occupies the market in the gift and souvenir industry. According to the latest data from the National Information Department, in my country
in a county with a population of 300,000, about 5,000 couples get married every year, and an average of 4,500 babies are born.
On birthdays of the elderly, children's 100th birthday, birthdays, weddings, wedding anniversaries, travel, etc.
Our shop can print the photos taken on crystals, cups and other items as souvenir gifts< /p>
Souvenirs. These innovative and meaningful personalized products can be given to your loved ones on Valentine's Day, Mother's Day, Children's Day, Teacher's Day, Christmas, New Year's Day (Spring Festival), and other festivals. friend.
This is more thoughtful and memorable than other gifts. The price of such services can be increased appropriately, and the profit margins will be more considerable.
5. The difference between our shop and advertising printing shop is that our shop can produce small quantities or single pieces of printed products
Advertising printing shops only undertake large-volume printing services, and they mainly Mainly flat printing, but the new technology introduced by our store can print patterns on various materials. To meet the different needs of consumers;
The difference from handmade DIY products is that the printed products in our store are not easy to fade; and compared to boutiques
our pattern printed products are more durable Meaning and commemorative value. To sum up, the competitive advantage is extremely prominent. Since stores like this are now favored by consumers in South Korea, Taiwan
Taiwan, Beijing, and Shenzhen, the benefits are quite high. The market in Liuzhou is blank. The market prospect of this small store we operate is broad.
6. Marketing Strategy
(1) Brand promotion and sales promotion strategy in the early stage of opening the store:
1. When freshmen enroll, free sponsorship will be given to the Finance and Economics Department and the Chinese Department of the school 50 T-shirts each for welcoming new students.
Print our store’s trademark pattern on the clothing to establish a good image in the school. Pull up a banner in the school with the content:
?Welcome new students as you wish?.
2. Paste a table protective layer on the table top of the canteen table, and print the store's trademark pattern,
sample pattern and the store's services, address and contact information on it.
3. At the beginning of the semester, we will hold a gift event for new students. The first 100 new students to register on campus will receive a free exquisite pattern cup from our store.
4. Students who purchase in our store within the first 10 days of school will receive a 10% discount.
5. If the total consumption reaches 180 yuan, you can apply for a VIP card, and enjoy a 50% discount with this card.
(2) Pricing strategy:
1. On campus: ①. Daily pricing: the price of clothes and shoes is 25-40 yuan/piece; only provided
< p> When printing services, the price is 3 to 10 yuan depending on the complexity of the pattern② Holiday (such as Valentine's Day, Christmas?) Pricing: Semi-finished products are provided by our store, divided into first-class,
Second-class finished product. For example, on Valentine's Day, the first-class finished product is 52.0 yuan/piece, which means "I love you". Second class
The finished product is 77.31 yuan/two pieces, which means "heart to heart". If you only need printing services, the price is 5-20 yuan.
2. In the community: According to the quality of T-shirt fabrics, the finished products can be divided into first-class products and second-class products. For example, the first-class product price is 131.4 yuan/piece, which means "lifelong", and 168 yuan/piece, which means "progress along the way".
The prices of second-class products include, for example, 52.57 (I love my wife) yuan/piece; 168 (shipping all the way) yuan/two pieces (couple clothing, mother-daughter clothing, father-son clothing) ); 188 yuan/three pieces (family size, 2 pieces for adults and 1 piece for children).
(3) Channel strategy
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