Konka Group was founded on May 21, 1980, formerly known as "Guangdong Guangming Overseas Chinese Electronics Industry Company". It is the first Sino-foreign joint venture electronics enterprise born after China's reform and opening up, with an initial investment of HK$43 million. In 1991, Konka Group was reorganized into a Chinese and foreign public joint-stock company. In 1992, Konka's A and B shares were listed on the Shenzhen Stock Exchange at the same time. It now has total assets of nearly 10 billion yuan, net assets of nearly 4 billion yuan, and a total share capital of 1.204 billion shares. OCT Group is the largest shareholder.

Konka Group is mainly engaged in the research and development, manufacturing and sales of color TVs, mobile phones, white goods, household appliances, LEDs, set-top boxes and related products, as well as precision molds, injection molded parts, high-frequency heads, and printing It is a leading electronic information company in China and provides ancillary businesses such as boards, transformers and mobile phone batteries.

Konka Group has always adhered to the development idea of ??"developing enterprises through science and technology" and is committed to becoming an international high-tech enterprise. It has comprehensively implemented an integrated product research and development management system and established a research institute-development center-professional The design institute has a three-level R&D system, has a nationally recognized enterprise technology center and a postdoctoral research station, and its product R&D level has reached the world's advanced level.

Konka Group focuses on implementing "Excellent Manufacturing Engineering" and has built a rational production and operation pattern at home and abroad through capital operation, with a total annual production capacity of 25 million units. Konka has established a first-class quality testing system and environmental protection control system. It is the first in the national color TV industry to obtain ISO9001 quality management system and ISO14001 environmental management system international and domestic dual certification. Konka color TV has been rated as "China's famous brand product" many times. Color TV and refrigerators were also listed as the first batch of inspection-free products by the State Bureau of Quality and Technical Supervision, and won the 2006 Shenzhen Mayor Quality Award.

Konka Group has a marketing service network with wide coverage and complete services. It has established more than 50 marketing branches, hundreds of sales operations departments and more than 3,000 maintenance service outlets in China. Its overseas business has also expanded. To more than 100 countries and regions around the world. Konka color TV has ranked first in the domestic retail market share for six consecutive years, and its mobile phones have also entered the top three domestic brands. The "KONKA Konka" trademark has been recognized by the country as a "Famous Trademark in China" and has been selected as "China's Most Valuable Brand". The brand value reaching more than 15 billion yuan.

Facing the future, Konka Group is moving towards the goal of becoming a modern high-tech enterprise with a new image, innovation as the driving force, market as the guide, and striving to build a world-class Chinese brand.

Business Strategy

Konka Group has always taken development and improvement as the main theme of its operations, continuously carried out management innovation, took the lead in successfully exploring low-cost expansion, and built a production and operation strategy with a reasonable layout. We have implemented the competitive strategy of value management and three major projects, implemented the business unit operation system, implemented internal transactions, and comprehensively promoted the forward development of the enterprise.

Value management: Guided by corporate profits and brand value-added, based on differentiated competition, and with the purpose of value-added, it is a competitive strategy that governs procurement, manufacturing, R&D, quality, marketing and other tasks. .